Brand and Content Manager

London Source: WhatJobs

£50,000–£80,000

BRAND & CONTENT MANAGER

THE STUDIO

An established, independent women's fashion brand with a distinctive bohemian spirit is looking for an experienced and creatively minded Brand & Content Manager to lead its in-house content team.

The brand evokes a spirit of adventure, sensuality and duality, combining timeless style with a fresh, unapologetic edge. Its collections are created for women who embrace individuality, freedom and self-expression.

Working closely with the Creative Director, you'll take the creative vision for each season and turn it into high-quality, on-brand content across the business. This is a role where strategy and execution go hand in hand - you'll be expected to shape the plan, but also be hands-on in making sure it happens.

You’ll own the wider content output and digital touchpoints, while providing clear direction and accountability for the team.

THE OPPORTUNITY

This is a key role within the creative team, with responsibility for turning the brand’s seasonal creative direction into a cohesive content strategy and ensuring it is delivered consistently across every touchpoint.

You’ll work closely with the Creative Director to plan and develop content, lead the in-house team and oversee how the brand is represented across social, campaigns, email and digital.

Creative & Content Strategy

Work alongside the Creative Director to execute the content strategy for each season.
Translate the wider creative direction into clear, achievable plans for the content team.
Make sure the team has a shared understanding of what’s expected, with the support and tools they need to deliver.
Own the social calendar, with the Social Lead working within the wider content plan.

Production & Creative Direction

Be hands-on from the outset, leading on creative direction, moodboards and shoot concepts.
Work closely with the Creative Director to proactively plan the content required month to month.
Ensure the strategy agreed at the outset is actually delivered, rather than simply documented.
Work alongside the Creative Director to develop the creative direction for content shoots, bringing forward ideas and opportunities that support the season.

Digital Oversight

Own the brand’s digital touchpoints, including the homepage, campaign rollouts, email content and design.
Have a clear view of how and where content is used across the customer journey, ensuring everything feels connected and on-brand.
Work with the finance team to agree annual budgets and ensure these are effectively communicated and managed within the content team.

Team Management

Lead and manage the content team, including Social Lead, Social, Production & PR Coordinator and Digital Creative.
Set clear expectations and provide direction, support and development for the team.
Act as the key point of accountability for content and brand output to the founders.

THE IDEAL CANDIDATE

We’re looking for a creative, commercially aware and highly organised content leader who is equally comfortable setting the direction and getting stuck into the detail.

You’ll have:

Strong experience in a brand, fashion, lifestyle or similarly creative environment, with a strong understanding of content and brand storytelling.
Experience leading a content or creative team, with the ability to give clear direction while supporting people to do their best work.
A strong creative eye and the ability to develop moodboards, concepts and creative direction for shoots.
Experience managing a busy content calendar and coordinating multiple creative projects and stakeholders.
A good understanding of how content should work across digital touchpoints, including social, email, campaigns and website.
The confidence to work closely with senior creative stakeholders and translate creative vision into practical execution.
Strong organisational and project management skills, with the ability to keep multiple moving parts on track.
A hands-on approach - someone who is as comfortable developing a shoot concept as they are overseeing the wider content strategy.
The ability to balance creativity with commercial awareness, budgets, deadlines and business priorities.

This is a fantastic opportunity to take ownership of content within a growing, creatively driven fashion brand and work closely with its senior creative team. You’ll have genuine influence over how the brand is brought to life across every digital touchpoint, while leading a talented in-house team.