Marketing Manager Campaigns

If you’re looking for a career that will help you stand out, join HSBC, and fulfil your potential - whether you want a career that could take you to the top, or an exciting new direction, we offer opportunities, support and rewards that will take you further.

Why HSBC

HSBC is one of the largest banking and financial services organisations in the world. Guided by our purpose of opening up a world of opportunity, our ambition is to become the world’s most trusted bank globally, putting customers at the heart of everything we do.

As an HSBC employee in the Channel Islands and Isle of Man (CIIOM) you will have access to tailored professional development opportunities and a competitive pay and benefits package.

• private healthcare for all employees
• enhanced parental and adoption pay and support when you return to work
• a non-contributory pension scheme with a generous employer contribution

We’re currently seeking an experienced professional to join our team in the role of Marketing Manager Campaigns .

The Opportunity

Join HSBC’s marketing team and help strengthen brand equity while supporting customer growth and customer value in Wealth and Personal Banking. This role plans and delivers marketing campaigns across the Channel Islands and Isle of Man and international markets for HSBC Expat. Working with local and regional teams you’ll deliver work across brand, digital, social and performance marketing. You’ll shape market propositions for defined audiences using customer insight, research and internal data. Success means delivering campaigns to time, budget and quality, and using performance data to improve outcomes over time. You’ll also work within marketing approval processes, building risk awareness into day-to-day delivery.

What You’ll Be Doing

• Plan and deliver local marketing campaigns across Channel Islands and Isle of Man and international markets for HSBC Expat
• Partner with local and regional marketing teams across brand, digital, social and performance activity
• Develop and communicate market propositions for target audiences with input from key stakeholders
• Secure business support and buy-in for planned initiatives including budget spend
• Brief agencies and internal partners, recommending improvements to strengthen quality and outcomes
• Execute marketing projects to time, budget and quality and measure performance against targets
• Build and maintain effective working relationships with external agencies and suppliers
• Use data and insight to shape marketing strategy and identify market opportunities supporting the WPB Strategy

What We’re Looking For

• Bring substantial experience delivering marketing campaigns across multiple channels including digital, social and performance
• Apply customer-focused marketing that looks beyond product sales to customer value
• Use data, analytics and insight to inform decisions and optimise marketing outcomes
• Work effectively in agile ways of working and contribute within cross-functional teams and value streams
• Translate complex business and customer contexts into clear, insight-led narratives and propositions
• Manage end-to-end delivery across timelines, budgets and quality standards
• Partner confidently with stakeholders and external agencies to deliver agreed outcomes
• Promote a speak-up culture by raising concerns and addressing behaviours that don’t align with HSBC policies or customer interests

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk via

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