Head of Growth Marketing

Build the growth engine behind an ambitious, fast-growing technology advisory business.

WYN is changing how enterprises negotiate their software contracts. Founded in 2024, we’ve grown to a team of 20+ without external funding and now have more than $3bn in software spend under management. Our model is simple. We connect enterprises with former senior executives from the software vendors they’re negotiating with, giving them access to specialist commercial intelligence and helping them secure better deals.

We’re now looking for aHead of Growth Marketing to build and scale our marketing function, turning marketing into a predictable source of qualified enterprise pipeline and revenue.

Reporting directly to our co-founders, you’ll have genuine ownership of our growth strategy, from identifying the right channels and building campaigns to measuring performance and developing the team.

This isn’t a role where you’ll inherit an established marketing playbook. We’re looking for someone who can build one.

What you’ll do:

Build a predictable pipeline generation engine

• Own WYN’s marketing strategy, with a clear focus on generating qualified enterprise pipeline and contributing to revenue growth.
• Identify, test and scale the channels most effective at reaching senior decision-makers across IT, finance and procurement.
• Establish clear performance metrics across marketing-sourced pipeline, conversion rates, acquisition costs and revenue contribution.
• Take ownership of marketing investment, ensuring activity is measured against commercial outcomes.

Develop and execute demand generation

• Build and execute account-based marketing campaigns targeting enterprise organisations.
• Work directly with our Sales leadership, SDRs and AEs to align marketing activity with target accounts, outbound campaigns and pipeline priorities.
• Develop campaigns across channels including LinkedIn, paid acquisition, email, content, events and partnerships.
• Turn WYN’s expertise, customer results and vendor intelligence into compelling campaigns that generate demand.
• Experiment continuously, identifying what works and building repeatable acquisition channels.

Build and lead the marketing function

• Manage and develop our existing Marketing Manager.
• Establish the processes, tools and reporting needed to support a scalable marketing function.
• Work directly with our co-founders to shape WYN’s positioning, messaging and go-to-market strategy.
• Build the foundations for a larger marketing team as the business grows.

What we’re looking for:

We’re looking for a commercially minded growth marketer who knows how to turn marketing activity into measurable business results.}

You’ll ideally bring:

• Experience in B2B SaaS, technology or another complex B2B environment with enterprise sales cycles.
• A proven track record of generating qualified pipeline, not just leads, through demand generation and account-based marketing.
• Experience building or scaling marketing programmes in a startup or high-growth business.
• A strong understanding of how marketing and sales work together to acquire enterprise customers.
• Experience running campaigns across multiple channels, with the ability to identify where investment generates the greatest return.
• A data-driven approach, with confidence measuring pipeline contribution, conversion rates and campaign performance.
• The ability to combine strategic thinking with hands‑on execution.
• The confidence to challenge assumptions, test new approaches and take ownership of results.
• An interest in developing people and building a function as the business scales.

You don’t need to have held a Head of Marketing title before. We’re more interested in what you’ve built, the pipeline you’ve generated and the level of ownership you’re ready to take on.

Why WYN?

Build something from the ground up. You’ll have the opportunity to shape our marketing strategy, channels, processes and team rather than inherit an established function.

Work directly with the founders

You’ll have genuine influence over how WYN grows, with direct access to the people making the decisions.

See the commercial impact of your work

You’ll work closely with our sales team, connecting marketing activity directly to qualified opportunities, customers and revenue.

Join a business with real momentum

We’ve grown rapidly since launching in 2024, without external investment. We’re now investing in the infrastructure to support our next stage of growth.

Make the role your own

We’re looking for someone who wants to take responsibility, experiment, challenge the status quo and build a marketing function capable of scaling alongside the business.

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