Head of Marketing

We are seeking a dynamic and commercially driven Head of Marketing to lead the brand and marketing strategy for Anya Hindmarch. You will be a close creative partner to the leadership team reporting to the Brand & Commercial Director, based at our Battersea Head Office.

THE BRAND

Anya Hindmarch founded her business in London in 1987. Today, it is a global brand known for craft, wit and extraordinary attention to detail. We create experiences as considered as the products themselves. Our global website is central to how we present the brand and trade internationally, serving customers across UK, EMEA, the US and beyond.

The brand is committed to creating responsibly and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. Testament to this are projects such as I Am A Plastic Bag, The Universal Bag - a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade and compost at the end of their useful life. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’

Anya launched the Village on Pont Street in London’s Chelsea in 2021. This is a community of neighbouring stores and a cafe. Ever evolving, it centres around the Village Hall, which hosts innovative concepts, collaborations and exhibitions, all of which are amplified digitally. These have included collaborations with Boots and Peanuts, as well as our renowned Christmas Grotto and Ice Cream Project.

THE ROLE

Strategic Leadership & Brand

• To work closely with the Brand Director and Anya Hindmarch to develop and deliver the brand and marketing strategy across six business pillars: Collection,Anya Travel, Bespoke, Anya LIFE, The Village Hall and Anya Café
• Ensure consistency and distinctiveness in brand positioning and storytelling across all channels and touchpoints globally
• Work closely with wider teams to ensure brand positioning and focuses are aligned across the business, primarily the e-commerce, wholesale, VM and creative teams
• Identify growth opportunities to expand reach, acquisition, and long-term brand equity
• Manage the Social & Content Manager fostering a culture of creativity, accountability, and innovation
• Own the annual marketing budget, allocating resource across channels with clear ROI accountability

Seasonal Collection Strategy & Campaign Leadership

• Lead seasonal and product go-to-market strategies working closely with the creative team and the e-commerce team to decide priorities and focuses across the buys
• Translate collection narratives into integrated marketing calendars working closely with channel owners to ensure a specific but targeted approach
• Drive executional excellence across all launches and activations, including new product introductions and cross-channel rollouts focused on conversion

Partnerships & Brand Experience

• Develop and execute impactful brand partnerships and collaborations to expand reach and relevance, particularly with eventing across the Village as well as integrating partners within the Village Hall concept stores
• Work closely with retail and wholesale teams to deliver effective in-store and partner marketing activations
• Oversee events and experiential activations, including Village Hall concepts, to drive engagement and acquisition
• Play a key role in developing Village Hall concept stores, spanning concept creation, scheduling, and programming of events, talks, and workshops; managing collaborators and partner brands; and overseeing all communications, including ownership of the Christmas Grotto booking system and The Ice Cream Project
• Develop and implementing the marketing & experiences for Anya Café

• Work closely with the Head of PR to align all comms strategy and focuses, ensuring we have a targeted approach which delivers results across key launches

International Markets & Wholesale

• Collaborate closely with in- house teams in Japan and Hong Kong to translate global strategy into locally relevant, high-performing market plans
• Ensure cultural relevance while maintaining brand consistency across regions
• Work with the wholesale team and wholesale accounts to drive sell-through and manage market plans
• Ensure cultural relevance while maintaining brand consistency across regions
• Work with the wholesale team and wholesale accounts to drive sell-through and manage the calendar of new/existing accounts, pop-ups and exclusive launches

ABOUT YOU

• Proven experience in a marketing leadership role within luxury, fashion or lifestyle brands
• Deep understanding of what makes luxury brands culturally resonant, with a genuine love of product and craft
• Strong track record of delivering integrated, full-funnel marketing strategies that drive commercial results
• Deep expertise across brand, digital, events and partnerships
• Strong leadership and stakeholder management skills, with experience working closely with founders or creative directors
• Commercially minded, data-driven, and results-oriented
• Creative thinker with a strong aesthetic sensibility
• Highly collaborative and influential
• Excellent communicator, with the gravitas to present to and influence senior stakeholders
• A self-starter who thrives working in an entrepreneurial environment - comfortable with the pace and ambition of an independent brand

EQUAL OPPORTUNITIES

Anya Hindmarch is an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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