Commercial Director

Emprise Group is home to the Barmy Army, England cricket’s supporters’ club and the UK’s leading cricket travel brand, alongside a growing family of sister brands: Barmy Army Travel, International Cricket Tours, Emprise Teamwear, R66T Academy and Emprise Digital.

Each brand has a loyal audience. The next stage of our growth is about running them as one group, so that someone who travels with us, buys our kit, joins as a member or sends their child to the R66T Academy is recognised and valued across all of it.

That’s where you come in.

The role

Reporting to the Managing Director, you’ll build and lead a single group-wide commercial plan. You’ll have full autonomy over our non-travel revenue and work closely with the Operations Director on the commercial side of travel.

What you’ll own:

• Partnerships and sponsorship: group-level packages, new business, renewals
• Membership, merchandise and ticketing
• Digital and content: turning the Barmy Army YouTube channel and audience into sustainable revenue
• First-party data, so we know our customers across every brand
• Growth plans for Emprise Teamwear, R66T Academy and Emprise Digital
• Group marketing and brand, leading the Head of Marketing and wider team
• Quarterly reporting to the board

What we’re looking for:

• A senior commercial leader who has grown revenue across more than one product or revenue stream
• Sponsorship and partnership sales experience, ideally in sport, events or entertainment
• A strong grasp of digital and content-led commercial models, and how audience turns into revenue
• Comfortable owning a P&L and reporting to a board
• A leader who develops people and gives them real ownership
• Someone who thinks group first

What’s on offer:

• Hybrid working between Chesterfield HQ and home
• Unlimited annual leave
• The chance to attend sporting events around the world
• A real say in the direction of a fast-growing group in a great sector

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