Head of Sales

Join Our Team at Annoushka – Head of Sales Wanted

Location: Chelsea & Victoria, with UK travel

Employment Type : Permanent, full-time (37.5hours per week)

About The Role:

We are looking for an inspiring, commercially driven Head of Sales to lead our sales teams and play a pivotal role in the next phase of our growth.

This is an opportunity for an exceptional luxury sales leader who knows how to turn great client relationships into successful commercial outcomes. Someone who leads from the front and brings energy, ambition and genuine passion to everything they do.

Reporting to our Managing Director, you will lead and co-ordinate our boutiques and concessions, trunk shows and private client and bespoke work. This role is an opportunity to help shape the future of a distinctive British luxury brand.

What You’ll Be Doing:

• Driving sales and commercial performance across all channels, identifying opportunities for growth and inspiring teams to consistently exceed expectations.
• Leading by example , spending time with our teams and clients, demonstrating exceptional selling skills and setting the standard for luxury service.
• Championing exceptional clienteling , using insight, CRM and personalised engagement to build lasting relationships, strengthen loyalty and grow repeat business.
• Using commercial insight and data to drive performance, improve conversion, maximise opportunities and make informed decisions.
• Growing our private sales and bespoke businesses , developing high-value client relationships and identifying and capitalising on new opportunities.
• Building high-performing teams , coaching and developing our managers, creating a culture of ambition, accountability and shared success.
• Coordinating successful trunk shows and events in the UK and internationally, creating memorable client experiences that translate into meaningful sales.
• Collaborating across the business , working closely with Marketing, Ecommerce, Merchandising and Finance to deliver a seamless client experience and profitable growth.

What We’re Looking For:

We're looking for a highly collaborative sales leader with a strong commercial instinct and a genuine love of luxury retail who can make a tangible difference to our business, our people and the clients who love our jewellery.

You’ll bring:

• A proven track record of driving sales growth and exceeding targets in a luxury retail or high-value, relationship-led sales environment.
• Significant experience leading, motivating and developing successful sales teams, ideally across multiple locations.
• A hands-on leadership style, with the confidence to lead from the front, coach on the shop floor and inspire exceptional performance.
• A deep understanding of luxury clienteling, relationship selling and how to develop loyal, high-value clients.
• Strong commercial acumen, with the ability to interpret sales data, manage KPIs and turn opportunities into results.
• The confidence and gravitas to build relationships with discerning clients, retail partners and colleagues at every level.
• An entrepreneurial, proactive approach, comfortable balancing strategic thinking with the practical demands of a growing business.
• A passion for beautiful products, craftsmanship, storytelling and delivering genuinely memorable client experiences.
• Experience in fine jewellery would be a distinct advantage, as would experience in private sales, bespoke commissions or international client events.

Just as importantly, you'll share our values of warmth, kindness, curiosity, integrity and responsibility. We believe the best commercial results come from talented, motivated people who feel supported, challenged and inspired.

Deadline for applications : 16 November 2026.

Due to the anticipated volume of applications, we regret that we will only be able to respond to your application should you be selected for initial interview. Thank you for your interest in working for Annoushka!

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