Lead Salesforce Solution Architect – Marketing Cloud, Data Cloud, Personalisation – Global Retailer

A high‑impact role for a Senior Salesforce Solution Architect that will shape the architecture for advanced CRM, unified profiles, consent, segmentation, personalisation and activation across a multi‑channel digital landscape for an enterprise scale, global retailer.

What You’ll Do:

• Own solution architecture across CRM, CDP and customer engagement capabilities.
• Define target‑state designs, transition architectures and delivery roadmaps.
• Integrate Salesforce Marketing Cloud , Salesforce Data Cloud and Salesforce Personalization with data platforms, APIs, events and digital channels.
• Lead architecture governance, design assurance and cross‑domain alignment.
• Guide architects, influence senior stakeholders and maintain end‑to‑end design traceability.
• Support vendor selection, RFPs and technology evaluation.

What You Bring:

• Deep experience in Salesforce CRM, customer data, digital engagement or marketing tech.
• Strong knowledge of identity, consent, unified profiles, segmentation and personalisation.
• 10+ years designing enterprise‑scale solutions; 12+ years overall tech experience.
• Excellent communication and leadership skills.
• Retail or ecommerce domain experience.
• Exposure to composable CDP/activation tools (Databricks, Hightouch, Braze, Amperity, ActionIQ).
• Experience with loyalty, lifecycle marketing or omnichannel journeys.

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