Regional Vice President of Financial Services

• The Appian UK Financial Services Sales team is a high-energy, results-driven group dedicated to accelerating our market share in AI-Powered Process Automation
• We partner with Tier-1 retail banks, investment banks, asset management firms, and capital markets institutions to modernize legacy systems, streamline regulatory compliance, and automate mission-critical workflows
• Our team culture thrives on strategic execution, accurate forecasting, and establishing Appian as the gold standard for Enterprise-Grade Orchestration
• As the Regional Vice President for UK Banking and Financial Services, you will own the vision, strategy, and quota execution across a primary growth engine for Appian
• Reporting directly to the Area Vice President, you will lead a team of high-performing Enterprise Account Executives targeting retail banking, investment banking, asset management, and broader financial markets
• This role offers high visibility to drive multi-million-pound transformations, cultivate C-suite relationships, and position Appian as the automation backbone for modern financial enterprises
• Lead all strategic sales activities across the UK Banking and Financial Services sector, consistently meeting and exceeding quarterly and annual revenue targets
• Coach and empower Enterprise Account Executives through complex sales cycles using structured methodologies such as MEDDPICC, Value Selling, and Challenger Sales
• Drive territory decisioning, quota assignment, account segmentation, and pipeline management across retail banking, investment banking, capital markets, and asset management
• Engage directly in C-level discussions with executive buyers, risk officers, and technology leaders to position Appian’s value in core financial operations
• Collaborate with strategic consultancy partners, including Big 4 firms, to expand ecosystem reach, co-sell enterprise solutions, and accelerate customer time-to-value
• Partner cross-functionally with Professional Services, Marketing, Business Development, and Finance to ensure seamless customer onboarding, retention, and lifecycle expansion

• Executive capabilities in territory planning, commercial negotiations, pricing models, and pipeline forecasting
• Broad consultancy network with a proven history of co-selling alongside Big 4 advisories and global systems integrators
• Bachelor’s degree in Business, Finance, Economics, or a related field
• 15+ years of quota-carrying enterprise SaaS Sales experience selling into major financial institutions, retail banks, investment banks, or asset management firms
• Mastery of enterprise sales frameworks including MEDDPICC, Value Selling, and Challenger Sales
• Demonstrated track record of building, mentoring, and leading high-performing sales teams through periods of hyper-growth and organizational change
• Deep domain knowledge in UK financial regulations, KYC/AML compliance, risk management, and banking operational transformation
• We value experience with enterprise platforms such as Salesforce or ServiceNow, as these skills translate well into our Enterprise-Grade Orchestration environment

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