Research Manager

This role operates as part of the wider IPA Research team, reporting directly to the Director of Media Research and working alongside the TouchPoints Head of Client Service and the Head of Marketing & Data Innovation.

This is a multi-faceted role that includes the delivery of TouchPoints, the management of the IPA’s member surveys and representing member agencies at various JIC Technical meetings. Additionally, the Research Manager acts as an internal and external consulting resource on all aspects of conducting and interpreting market insight and research.

The Research Manager oversees the delivery and reporting of the IPA membership benchmark surveys. The Research Manager is also responsible for achieving high levels of agency response to these surveys in order to make the reports valuable.

One of the main roles of the Research Manager is the delivery of the IPA’s ground-breaking TouchPoints Survey. This requires exceptional project management and data checking skills to ensure smooth delivery each year. The Research Manager oversees all aspects of the “nuts and bolts” of the survey and must foster close working relationships with research suppliers.

In addition, the Research Manager will input into the development of TouchPoints moving forward by working closely with research partners to ensure we remain relevant to our subscribers.

On occasion the Research Manager deputises for the Joint Directors of Media Research at industry JIC meetings where required. The IPA is represented on the Boards and committees of all the industry currencies.

The Research Manager also attends IPA working group meetings where members are regularly updated on developments within the JICs.

The Research Manager also provides support to the All In steering group responsible for planning, developing and delivering the biennial industry initiative along with the AA and ISBA. Support would include ensuring the questionnaire is appropriate for IPA members and that the methodological approach is sound. The Research Manager would also review the data and report this to IPA members in to form of industry articles, reports and bespoke member reports.

Research Manager

Key responsibilities:

• Project management of the delivery of TouchPoints including questionnaire development, preparation of files for research partners, code frames, UAT checking, managing the project plan
• Working closely with Media Research partners i.e. IPSOS, RSMB, Telmar, IMS, Kantar where appropriate to assist in the delivery of TouchPoints daily life dataset and Channel Planner
• Verification and analysis of the TouchPoints data
• Updating key project related documentation.
• Working with TouchPoints subscribers to optimise their usage and understanding of TouchPoints
• Represent the IPA in relevant industry groups where required
• Working with other departments within the IPA and external bodies to maximise exposure and communications opportunities and to facilitate the growth of TouchPoints
• Project management of IPA benchmark studies including the Census, salary survey and pricing & charge-out rate report.
• Creation & reviewing of member survey questionnaires
• Reporting / presenting results internally and externally
• Providing recommendations for future membership surveys
• Support internal teams with ad-hoc research projects
• Management of external consultant/s

Key professional requirements:

• Highly proficient in Excel
• Understanding of TP data; structure and interpretation, an advantage.
• Strong understanding of data with the ability to analyse insights and identify issues
• Excellent presentation and communication skills (written and verbal), with a persuasive approach
• Proficient in media/software bureau tools such as Telmar, Choice and IMS, with solid media research experience
• Experience of using self service scripting software e.g. Qualtrics, Survey Monkey, Alchemer etc.

Personal attributes:

• Highly organised with strong attention to detail, time management, and people management skills.
• Collaborative team player and self-starter with an entrepreneurial mindset
• Well-developed interpersonal skills and the ability to deal with people at all levels of seniority.
• Excellent attention to detail
• Willingness to consult and provide support, as well as take the lead

About the IPA

The Institute of Practitioners in Advertising (IPA) is the trade body and professional institute for the UK's advertising, media and marketing communications agencies. We represent agencies of all sizes, from independents to global networks, providing training, standards, and support that help the industry attract, develop and retain talent, while championing the effectiveness and value of advertising to clients, government and the wider public.

Our work spans professional development and qualifications, industry benchmarking and best practice, and negotiation on behalf of member agencies with media owners and research bodies. Central to this is IPA TouchPoints, our flagship media consumption survey and the industry's benchmark source for understanding UK audience behaviour across media channels, used by agencies, media owners and clients to plan and evaluate campaigns. Joining the IPA’s research team means working at the heart of this data and the wider Joint Industry Currency ecosystem, collaborating with senior practitioners across agencies and shaping the research that underpins how the sector plans and measures media.

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