Vertical Strategy Manager - Apps, rPCS EUI, Content & Services

Vertical Strategy Manager - Apps, rPCS EUI, Content & Services

Location:

London

Employment Type:

Regular

Job Code:

A

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Responsibilities

• Strategic program management and enablement
• Project-manage the Apps virtual pod: agenda, owners, timelines, and follow-through across every pod member and XFN function.
• Build and own the Apps vertical hub covering all GTM motions, Apps-specific product betas, and scaled enablement programs.
• Build repeatable frameworks, toolkits, and knowledge management systems that institutionalize Apps expertise and reduce reliance on tribal knowledge.
• Deliver the Apps enablement agenda with Vertical & Product Enablement: regional training, sub-vertical playbook operationalization, and continuous community enablement.
• Run the monthly Apps vertical review: consolidate input from SolEng, MPO, SCS, MSO, Marketing Science, and Marketing into one view, and produce the input for monthly and quarterly business reviews.

Qualifications

Minimum Qualifications

• Experience in app or performance advertising: vertical GTM, PMM, strategy and operations, account management, or agency-side app growth.
• Working knowledge of the app advertiser ecosystem: user acquisition, MMPs and attribution, bidding and measurement, and LTV or ROAS logic.
• Strong program management and stakeholder management. Can run a virtual team of senior XFN partners without formal authority.

Preferred Qualifications

• Able to coordinate the production of the enablement content and playbooks.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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