CRM Campaign & Planning Manager

Job description:
CRM Campaign & Planning Manager London, Hybrid - 37.5hrs
Ready to bring passion into your career?

Clarins Group is a trusted French family-owned company, a leader in skincare and make-up, operating in more than 150 countries.

We are looking for an CRM Campaign & Planning Manager based in our London Head Office.

About the Job:

The CRM Campaign & Planning Manager owns the UK CRM contact strategy and integrated contact plan across relevant customer communication channels.

What you'll do:

• Own and maintain the integrated UK CRM calendar, planning omnichannel campaigns across Ecommerce, Wholesale, Premium Outlets and seasonal/trading moments.
• Translate commercial and marketing priorities into clear, insight-led CRM briefs and contact strategies.
• Lead audience segmentation, personalisation and A/B testing to improve targeting, relevance and campaign performance.
• Manage CRM contact pressure, suppression rules and governance to ensure a positive customer experience and compliance with consent/data rules.
• Own end-to-end campaign delivery: briefing, build, QA, deployment, reporting and optimisation.
• Embed Club Clarins loyalty objectives within campaigns to drive sign-ups, points activity, redemptions and tier engagement.
• Track and report campaign performance, connecting CRM activity to revenue, retention, repeat purchase and customer lifetime value.
• Partner cross-functionally with Ecommerce, Marketing, Creative, Data, Digital, Retail and Customer Care to ensure integrated activity.
• Line manage and develop the CRM Coordinator and manage key external partners and vendor relationships.
• Identify opportunities for proactive CRM-led growth (replenishment, cross-sell, reactivation) and continuous optimisation through learnings.

About you:

You are a Clarins fit if you are:

• Passionate about beauty, skin care and fragrance and have a good understanding of e-commerce marketing
• Commercially aware with a passion for staying abreast of industry trends
• Highly organised, able to multi-task and adapt to last-minute or shifting priorities
• Customer oriented, result driven, passionate about our brand and challenges, entrepreneurial mindset
• Eager to grow in a company genuinely committed to responsible beauty

Essential qualifications:

• 5+ years' CRM experience with proven delivery of CRM strategies, contact plans and multi-channel campaigns that drive commercial growth and retention.
• Strong expertise in segmentation, targeting, personalisation, lifecycle journeys and contact-pressure management.
• Experience managing integrated commercial calendars, competing stakeholder priorities and briefing creative teams, agencies or partners.
• Demonstrable skills in campaign analysis, A/B testing, optimisation and performance reporting, with strong commercial awareness.
• Proficient with CRM platforms, marketing automation, customer data/analytics and familiarity with consent/data-privacy best practice.
• Advanced Excel & PowerPoint skills and confidence interpreting customer, campaign and commercial performance data; HTML/email production knowledge desirable.

About the benefits:

• A flexible work environment, with up to 2 days of remote working per week
• 25 days annual leave
• Development and training opportunities
• Generous Staff discount
• Employee Assistance Programme
• We Care Day - Volunteering

About Clarins Group

A B-Corp certified global leading skincare and make-up company, Clarins group is the embodiment of a committed family history, with a fierce passion for innovation and spirit of independence. Our purpose "making life more beautiful, passing on a more beautiful planet," is a core commitment outlined in our by-laws.

Operating in more than 150 countries thanks to our 8,000 employees worldwide, we are now the number one skincare company in Europe and are accelerating our development on all other continents, particularly in Asia and the Americas.

In line with our dual CSR mission of 'Caring for people, caring for the planet' we take pride in offering a rewarding yet challenging work environment where everyone can thrive.

This culture allowed us to achieve the certification of Forbes' World's Best Employers 2024, Forbes' World's Best Employers 2024 for Women.

To learn more about our group and our commitments to people, visit

Equal opportunity employer

We believe in making life more beautiful for our employees and our customers.

Inclusion and diversity are firmly grounded in our core values. We strive to achieve inclusiveness, and we foster an equal-opportunity culture where everyone can reach their full potential and do their best work.

We welcome applications from all backgrounds and are a member of the ILO (International Labor Organization) and the Employers Network for Equity and Inclusion (ENEI).

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →