Overview
Join to apply for the Digital Marketing Manager - Remote role at Inizio Engage .
Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.
The opportunity
This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you\'ll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.
They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.
What success looks like
- Organic traffic growth: Increase qualified organic traffic by 150% within 12 months
- Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12%
- Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix
- Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification
- Revenue attribution: Establish clear attribution model showing marketing\'s contribution to pipeline and revenue
Skills and experience
Essential skills - advanced expertise
- SEO and GEO strategy and implementation
- Content and link building strategy for SEO and GEO
- Google Ads, Microsoft Bing Ads, YouTube advertising
- Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign
- Google analytics 4 and search console
- Data analysis and reporting
- Agile and fast-paced
- High standards and a keen eye for detail
Essential skills - proficient experience
- Local and international SEO
- UTM tracking and campaign attribution
Experience requirements
- Digital marketing experience with demonstrated success in SEO, CRO and paid media
- Proven track record of building organic traffic and improving conversion rates
- Experience managing monthly paid media budgets and reducing CPA
- Data-driven mindset with experience using analytics to drive decision-making
- Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives
- Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery
Working arrangements
- All company meetings, usually in Birmingham, circa every six weeks
- Marketing team meetings, usually in Birmingham, every month
- Opportunities to visit our learners at schools, colleges, etc
- Opportunities to attend our exhibitions
- The majority of time spent working from home with collaboration via Microsoft Teams
Seniority level
Employment type
Job function
Industries
- E-Learning Providers, Education, and Language Schools
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