Working with the E-commerce team & Director to devise the online trading plan including; promotional plan, product category and SKU priority, and new content. Ensure it is delivered on time, within budget and meets sales targets for all AK Retail Brands ecommerce web sites (excluding Bad Rhino).
Lead trading initiatives across the online business to ensure the AK Retail brands remain competitive in the marketplace but retaining the core brand values.
What you will do
Market Analysis: Conduct regular competitor analysis of territories to establish trends, competitor promotions & consumer behaviour. Develop insights from this to devise daily, weekly & strategic actions
Trading Strategy: Plan and activate a trading strategy adapted to individual markets, merchandising plan, bestselling products and trends, seasons, product launches, events & calendars.
Marketing campaigns: Plan & execute brand awareness activity across markets, tailored to the market to drive awareness & growth across Europe.
Creative thinker: Plan and brief the trading communications to customers ensuring they are tailored to the market, designed appropriately & mobile first
Digital Marketing: Promote bestseller & trend driving product in line with market performance and new product launches through all digital marketing channels. Manage all paid digital marketing channels striving for growth, revenue & profitability across the territories adapting strategy & campaign structure suitable for the market
Translation & Localisation: Manage the translation agency & tools to ensure sites & marketing communications are relevant, appropriate & commercial
E-commerce: Regular analysis of e-commerce performance ensuring we are competitive in payment gateways, delivery methods & other services. Work with the development & trading team to continually improve user experience driving conversion rate and reducing bounce rate.
Budget management: Plan and budget of marketing costs in line with company expectations and optimised towards key periods
What you will bring
2+ years Fashion Retail experience
2+ years E-commerce/Digital Marketing experience
Commercial Awareness
Technical Understanding
Creative thinker
Analytical and Reporting Skills
Team Communication
Highly motivated and a desire to be the best
Proven ability to work well within a team and to use own initiative
An energy and enthusiasm to succeed
Ability to work hard and smart
Ability to adapt to frequent change and a high-pressure environment
Outstanding loyalty and commitment to the business
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