Senior Content Marketing Specialist

Overview

Develop and deliver Benefact Trust’s content and campaign plans to grow awareness, engagement and impact. Write high-quality thought leadership content, articles, media commentary, press releases and campaign materials. Plan, manage and deliver content filming days, including scriptwriting and coordinating content production. Identify and drive reactive media opportunities that raise the Trust’s profile and demonstrate our expertise and impact. Manage, create and deliver integrated marketing campaigns across digital, social, email, website and media channels. Work with beneficiaries and stakeholders to identify and share compelling stories and impact. Monitor campaign performance and provide reporting and recommendations.

Responsibilities

• Develop and deliver Benefact Trust’s content and campaign plans to grow awareness, engagement and impact.
• Write high-quality thought leadership content, articles, media commentary, press releases and campaign materials.
• Plan, manage and deliver content filming days, including scriptwriting and coordinating content production.
• Identify and drive reactive media opportunities that raise the Trust’s profile and demonstrate our expertise and impact.
• Manage, create and deliver integrated marketing campaigns across digital, social, email, website and media channels.
• Work with beneficiaries and stakeholders to identify and share compelling stories and impact.
• Monitor campaign performance and provide reporting and recommendations.

Qualifications

• Excellent writing, editing and storytelling skills, with experience creating content for multiple channels
• Experience developing thought leadership content and turning complex topics into engaging, audience-focused communications
• Experience planning and delivering content campaigns from concept through to execution
• Experience writing press releases, media commentary and reactive communications
• Experience planning and managing video or content production projects, including scriptwriting
• Strong project management and organisational skills, with the ability to manage multiple priorities
• A genuine interest in organisations that improve lives and communities

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