Marketing Communications, Campaigns, Events & Sponsorship Manager, H+H

Marketing Communications, Campaigns, Events & Sponsorship Manager, H+H

Location

H+H's Carlisle head office with regular travel across H+H locations

Primarily office-based, with flexibility by agreement

Marketing Communications, Campaigns, Events & Sponsorship Manager, H+H

H+H is undergoing a significant brand and organisational transformation, bringing its established businesses together as one unified organisation. One H+H connects seven areas of expertise through a shared identity, a clearer customer offer and a more joined-up way of working, rooted in our Rural Matters positioning.

We are looking for an experienced Marketing Communications, Campaigns, Events & Sponsorship Manager to turn our commercial priorities into a coordinated programme of activity that connects with customers and delivers results.

From livestock sales and property campaigns to business events, agricultural shows, sponsorships, PR and corporate communications, H+H has a varied and demanding marketing programme. This is an opportunity to bring greater focus, consistency and delivery discipline to that activity, helping us make better use of our people, resources and investment.

You will help build a shared marketing function that connects specialist capability with commercial priorities, strengthening customer relationships and supporting growth across H+H.

The role

• Reporting to the Marketing Director, you will manage our integrated marketing plan, campaign calendar, events and sponsorship programme across all seven areas of expertise.
• You will work with Commercial Marketing Executives to understand business requirements and with our Brand, Content, Web, Digital & CRM Manager to plan specialist delivery
• You will keep priorities visible, manage dependencies and ensure campaigns have clear objectives, response routes and commercial follow-up.
• You will also help shape how H+H appears at agricultural shows and industry events, creating experiences that introduce customers to more of our expertise and turn participation into useful commercial opportunities.

Key responsibilities

• Maintain the annual marketing plan and rolling campaign, events and activity calendar across H+H.
• Manage briefs, workflows, deadlines, resources and approvals, resolving routine conflicts and escalating competing priorities.
• Translate agreed commercial requirements into integrated campaign plans with clear audiences, budgets and measures.
• Coordinate campaigns across digital, email, print, PR and events with internal colleagues and specialist partners, including managing H+H’s external PR agency.
• Plan agricultural shows, exhibitions, customer events and sponsorship activations, including staffing, suppliers and on-site delivery.
• Develop sponsorship proposals, assess audience fit and commercial value, negotiate activation benefits and evaluate delivery against agreed objectives.
• Agree lead capture and follow-up arrangements with commercial teams before campaigns and events go live.
• Manage delegated expenditure, supplier performance and production quality.
• Evaluate activity against customer response, qualified opportunities, delivery costs and commercial outcomes.
• Work closely with the brand manager, Commercial Marketing Executives and Content Creator / Designer to plan shared campaigns, coordinate resources and connect activity across portfolios.
• Build cross-selling into campaigns, events and sponsorships, introducing customers to relevant H+H expertise and agreeing lead capture and follow-up with commercial colleagues.
• Coordinate key corporate and colleague communications, ensuring important H+H publications and materials are clear, consistent and professionally delivered.

About you

We are looking for an organised, commercially aware marketer who enjoys making complex programmes work. You will be comfortable taking ownership of delivery, asking clear questions and keeping colleagues and suppliers accountable to agreed plans.

Experience

• Experience managing integrated marketing campaigns and events from briefing through to evaluation.
• Strong project management, budget control and supplier management skills.
• Confidence coordinating several locations, commercial teams and specialist partners.
• A practical understanding of marketing channels and how activity connects to lead generation.
• The ability to stay calm under pressure, challenge unclear requests and secure timely decisions.
• Evidence of improving activity through results and customer feedback.

Qualifications

A marketing, communications, events or related qualification would be beneficial, as would CIM membership. Relevant practical experience is equally valuable.

Experience of agricultural shows, rural businesses or multi-site organisations would be an advantage.

What we are looking for

• You will enjoy bringing order to a busy programme without losing sight of its commercial purpose.
• You will be collaborative, decisive and committed to seeing work through properly.

H+H brings together expertise in Livestock, Machinery, Land + Property, Environment, Consulting, Insurance and Financial Services. Our One H+H approach connects that expertise around the needs of rural customers, helping them access more of what we can offer.

You will join a marketing function being reshaped to support commercial growth, improve customer experience and strengthen H+H’s presence around Rural Matters.

Our H+H Way guides how we work: Pull together, See it through, Fair + straight, Rooted in our community and Never stand still.

Alongside a competitive salary, our proposed benefits package includes the following, subject to confirmation for this role:

• 20 days annual leave (which increases with service) plus bank holidays and a birthday holiday.
• Additional holiday purchase scheme and enhanced company pension contributions.
• Income protection cover for long-term sickness absence.
• Employee Assistance Programme and an annual paid volunteering day.
• Employee discounts and access to a discounted private medical scheme.
• Enhanced family-friendly policies and long service awards.
• Financial support for eye tests and DSE glasses, a candidate referral scheme and Cycle to Work scheme.

Location and travel

This is primarily an office-based role at H+H’s Carlisle head office, with some flexibility in working arrangements by agreement. Travel to H+H locations across northern England and southern Scotland is expected, together with attendance and set-up at relevant agricultural shows, exhibitions and business events. This will occasionally require working outside normal office hours.

If you want to help build a coordinated marketing function and make H+H’s campaigns and events work harder for customers and the business, we would love to hear from you.

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