Lifecycle Marketing Manager

We’re seeking a proactive and data led Lifecycle Marketing Manager to accelerate how prospects convert and customers engage through the Sokin funnel. You’ll own the end to end marketing automation and CRM ecosystem, designing journeys that turn curiosity into conversion and engagement into loyalty. This role will ensure that marketing automation tools and CRM platforms are effectively integrated, optimised, and utilised to improve conversion rates & customer engagement. Reporting to the Growth Marketing Director, you’ll enjoy questioning the status quo and driving projects forward.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is to streamline global business and empower companies to thrive wherever they choose to grow. We deliver a comprehensive suite of services, including:

• Global payments and receivables
• Foreign exchange (FX)
• Treasury management
• Finance reconciliations

With an established and rapidly expanding presence across EMEA, APAC, and North America, Sokin is redefining how businesses move money worldwide. Backed by a strong global infrastructure and industry-leading partners, we support clients across a wide range of sectors, from sports and entertainment to logistics, travel, and beyond.

As our community continues to grow rapidly, we’re building a team of exceptional people who share our ambition to transform the future of business payments and are ready to help shape the next chapter of our growth.

Key Responsibilities

• Drive Activation & Conversion
• Design and optimise automated customer journeys that convert leads into loyal users.
• Build and test nurture programmes, drip campaigns, and personalised touchpoints that improve engagement and conversion through every stage of the funnel.
• Partner with Growth, Sales, and Product to understand friction points and eliminate them through creative automation and targeted messaging.
• CRM Management & Optimisation
• Own and maintain the CRM platform (Zoho CRM) to ensure data integrity and usability.
• Develop reports and dashboards to track lead progression, conversion rates, and campaign effectiveness.
• Analyse, Optimise & Scale
• Design and implement lead scoring models to identify and prioritise high value prospects.
• Optimise nurture programmes to move prospects through the sales funnel efficiently.
• Monitor MQL (Marketing Qualified Leads) to SQL (Sales Qualified Leads) conversion rates and optimise accordingly.
• Data & Performance Analytics
• Turn data in action, by translating funnel metrics into strategy.
• Provide regular performance reports to marketing leadership and key stakeholders.
• System Integrations & Process Improvement
• Identify opportunities to improve workflow automation, personalisation, and segmentation.
• Stay updated on new marketing technologies, trends, and best practices.

Key Requirements

• Drives projects forward, used to building from the ground up to hit KPIs.
• 3+ years of experience in marketing automation and CRM management.
• Proven ability to improve conversion rates and customer activation through data led automation.
• Hands on experience with email marketing, personalisation, and A/B testing.
• Strong analytical skills with the ability to interpret data and optimise campaigns.
• Strong understanding of lead scoring, segmentation, and customer journey mapping.
• Experience working in fintech, payments, or high-growth B2B/B2C industries is preferred.
• Knowledge of GDPR, PECR, and other data privacy regulations related to email marketing.
• Strong collaboration skills, working closely with Sales, Demand Generation, and Customer Success teams.
• Able to work independently with a glass half full approach to tackling challenges and opportunities.

Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.

The main responsibilities of this role are outlined above; however, this description is not exhaustive, and the job holder may be required to undertake additional duties from time to time to ensure the smooth running of the department. The role may require some working outside our normal working hours.

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