International Conversion Manager

United Kingdom — International Student Market

654K inbound students (2024) +0%

1. India 169K

2. China 152K

4. United States 36K

5. Pakistan 31K

14 international branch campuses in United Kingdom

OVERVIEW Aston University is seeking an experienced and collaborative International Conversion Manager to lead its international conversion team in Birmingham, England. The role focuses on supporting and achieving the university’s global student recruitment ambitions through effective conversion activity and engagement with prospective international students. The successful candidate will manage conversion activity across multiple channels, work closely with teams involved in admissions, marketing, and international recruitment, and use data and insight to support decision-making. This position is suited to a professional who thrives in a dynamic international environment and is committed to delivering an excellent experience for prospective students.

Key responsibilities

• Lead the international conversion team
• Support and achieve Aston University’s global student recruitment ambitions
• Develop innovative conversion strategies
• Work closely with colleagues across admissions, marketing, and international recruitment
• Maximise offer-to-enrolment conversion
• Use data and insight to inform decision-making
• Deliver an outstanding experience for prospective international students

Requirements

• Experience in international conversion activity
• Collaborative approach to working with colleagues and teams
• Ability to manage a high-performing team
• Ability to oversee multi-channel engagement campaigns
• Ability to use data and insight to support decisions
• Ability to work effectively in a dynamic environment WHY THIS ROLE MATTERS This role contributes directly to the university’s international recruitment and admissions objectives by helping prospective international students move successfully from offer stage to enrolment. Strong conversion activity supports institutional ambitions, enhances the student experience, and helps universities remain competitive in an increasingly international higher education environment.

Bonus: Application advice

• Highlight experience supporting international students through recruitment or admissions processes
• Provide examples of successful conversion or recruitment campaigns you have contributed to
• Demonstrate experience using data and insight to improve conversion outcomes
• Emphasise collaboration with marketing, admissions, or international recruitment teams
• Show evidence of managing projects or leading high-performing teams
• Tailor your application to the university’s international ambitions and student engagement goals

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