Performance Marketing Specialist

Location

On-site (Office near Darlington)

Salary

up to £37,000 per annum

About The Client

Our client is a growing e-commerce business seeking a specialist to take ownership of their paid media strategy. This role is central to driving revenue growth, optimising advertising performance, and evolving existing systems to maximise potential.

Overview

Our client is looking for a hands‑on Paid Media & E-commerce Lead to manage and grow our paid advertising channels. This is a specialist role, not a management position, and the focus is on performance marketing with no direct reports.

The primary responsibility is overseeing Google Ads and paid search campaigns, with secondary focus on Microsoft Ads and paid social channels.

The ideal candidate will have proven experience managing significant ad budgets, diagnosing performance issues, and implementing strategies that deliver measurable revenue growth.

Requirements/experience

• Extensive hands‑on experience managing large‑scale advertising budgets.
• Proven expertise with Google Ads and core Google tools (GA4, Merchant Center, Shopping feeds).
• Strong A/B testing experience to optimise campaigns and creatives.
• High proficiency in data analysis to quickly diagnose and resolve account performance issues.
• Comfort working in a fast‑paced, target‑driven environment with daily trading meetings.
• Experience managing Microsoft Ads and paid social channels.
• Familiarity with SEO/keyword research tools such as Ahrefs or Semrush.
• Exposure to emerging paid channels like Reddit, TikTok, or LinkedIn Ads.
• Previous experience in e-commerce or retail marketing.
• Freelance experience with a desire to transition to permanent employment.
• Strong track record of long‑term roles or tenure in prior positions.

Key Responsibilities

• Plan, launch, and optimise paid campaigns across Google and other platforms such as Microsoft Ads and Meta.
• Own Google Ads ecosystem, including Merchant Center, GA4, and shopping feeds.
• Build A/B testing frameworks for creatives, audiences, and ad formats.
• Analyse market trends and customer behaviour to guide strategy and break performance plateaus.

Performance Analysis & Reporting

• Track KPIs (CTR, CPA, ROAS, CAC, conversions) and diagnose account issues quickly.
• Use analytics to optimise campaigns and inform future strategy.
• Maintain clear reporting of performance and insights for the team.
• Work with design, web, and content teams to produce effective ad copy, visuals, and landing pages.
• Ensure campaigns align with brand standards and overall marketing initiatives.
• Partner with stakeholders to integrate paid media with broader content and product efforts.
• Stay up-to-date on platform updates, features, and best practices.
• Test new channels, formats, and audiences while maintaining brand integrity.
• Document learnings and refine processes to boost efficiency and impact.

Why Join?

• Take ownership of core paid media channels and drive revenue growth.
• Work in a hands‑on, fast‑paced environment where your decisions have visible impact.
• Be part of a growing team and shape the future of the company’s digital marketing strategy.
• Competitive salary with opportunities for growth.

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