B2B Lead Generation Manager

Lowton, Greater Manchester

Impact Food Group

At Impact Food Group, we re more than just a school caterer. We re on a mission to create a positive food culture and help more students enjoy healthier, better-quality food. Making a positive social impact is at the heart of everything we do. We re constantly learning, evolving, and improving every way, every day.

Through our industry-leading brands Innovate, Dolce, Hutchison, Cucina, and Chapter One we cater for over 800,000 students and operate in more than 1500 schools nationwide, growing every year.

We re now looking for a talented and highly organised B2B Lead Generation Manager to join and play a vital role in supporting our business.

Guided by our values, integrity, bold, impactful, humble and community ; you will help us shape a workplace and culture we can all be proud of.

Impact Food Group is looking for an experienced and commercially focused B2B Lead Generation Manager to build and manage a high-performing lead generation programme that supports our continued growth.

The role will create a consistent pipeline of qualified school leads for our Sales teams across two business propositions.

This is a hands-on role for someone who already understands B2B lead generation and can bring expertise, ideas and best practice into the business. You will set the strategy, select the right channels and partners, deliver campaigns, track performance and continually improve the quality and volume of leads generated.

Role Responsibilities:

Skills & Experience

Lead Generation Strategy

Develop and own IFG's B2B lead generation strategy and annual activity plan.
Identify target audiences, priority segments and prospect opportunities across schools, Trusts and the wider education sector.
Work closely with Sales to understand priority markets, contract opportunities and target accounts.
Manage or oversee PPC campaigns, particularly Google Search and other appropriate B2B channels.

Events & Direct Marketing

Develop targeted email, digital and brochure/direct-mail campaigns.
Build nurture campaigns for prospects who are not yet ready to engage with Sales.
Identify the conferences, exhibitions, networking opportunities and events most likely to generate valuable leads.

Content Creation

Create compelling B2B content that demonstrates IFG's expertise and gives prospective clients a reason to engage, including:
Sales brochures and direct mail, Email campaigns, Regional Case studies, LinkedIn content, Presentations, Landing pages, Infographics, Client testimonials, Short-form video
The role holder will be comfortable creating and adapting content themselves using Adobe Creative Suite and Canva, and able to capture and edit video content for websites, social media, presentations and Sales communications.

Sales Alignment & Lead Management

Build a close working relationship with Sales stakeholders and regularly review lead quality and pipeline.

Establish clear Marketing Qualified Lead and Sales Qualified Lead definitions.
Use CRM and marketing technology to track activity from first interaction through to Sales opportunity.
Develop lead scoring and nurturing approaches to move prospects through the buying journey.

What we are looking for

We are looking for someone with proven B2B lead generation experience who can demonstrate that they have personally built, managed and optimised campaigns that generated qualified Sales opportunities.

Strong B2B demand or lead generation experience.
Experience creating and delivering multi-channel lead generation strategies.
Evidence of generating qualified leads and measurable Sales pipeline.
PPC and digital acquisition experience.
Good practical understanding of SEO and website conversion.
Experience of outbound marketing, telesales or managing lead-generation partners.
CRM, marketing automation and Sales funnel reporting experience.
Experience of email, direct-mail and nurture campaigns.
Strong understanding of LinkedIn as a B2B prospecting channel.
Experienced User of Canva
Experience of Working with digital Content Management Systems
Video/Photography to a Good Standard
Experience of using CRM Systems
Video Editing (e.g. Capcut)

If you re a collaborative, solution-focused professional who thrives in a busy and purposeful environment, we d love to hear from you. Join us and be part of a team that is transforming lives through the power of food, making a genuine difference for students across the UK.

What we can offer

Monday to Friday working
25 days holiday plus bank holidays
Access to IFG rewards (money off high street)
Yearly Summer Party
Centrally based offices.

Impact Food are committed to the safeguarding of children, and our employees share this commitment. Successful candidates are required to undergo an enhanced DBS check.

We are a committed equal opportunities employer - if you require any assistance for the interview process, please detail within your application. All information is kept confidential and in compliance with GDPR requirements.

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B2B Lead Generation Manager