Marketing Manager

Marketing Manager
Location: Knaresborough
Salary: £35,000 - £40,000 per annum
Hours: Monday - Friday, Full-time - Part time hours also considered

Ready to take ownership of a marketing function?

We're working with an established organisation that is looking for an experienced and commercially minded Marketing Manager to take the lead on its marketing and communications activity.

This is an opportunity to step into a role where your ideas, strategy and expertise will genuinely make a difference. You'll have ownership of the marketing plan, helping to shape how the organisation communicates with its audiences, builds engagement and continues to grow.

You’ll work closely with senior colleagues and manage a varied programme of activity spanning digital marketing, content, social media, campaigns, PR, brand, website, advertising and events. You'll also have responsibility for guiding a Marketing Executive and coordinating external agencies and creative partners.

The organisation is looking for someone who is passionate about what they do and motivated by the opportunity to create marketing that has a positive impact on people.

What will you be responsible for as Marketing Manager?

• Developing and delivering an integrated marketing strategy aligned with wider organisational objectives
• Planning and managing campaigns across digital and offline channels
• Taking ownership of brand messaging, content and communications
• Developing engaging content across social media, email, website and publications
• Leading social media strategy and using performance data to continually improve results
• Managing digital advertising activity, including paid social and search
• Overseeing website content, SEO and conversion activity
• Planning marketing campaigns around events and wider initiatives
• Developing PR activity and building relationships with relevant external contacts
• Using analytics and campaign data to measure performance and shape future activity
• Managing the marketing budget and ensuring activity delivers value
• Working with external agencies, designers and other creative partners
• Managing and supporting a Marketing Executive, providing direction and developing their skills
• Identifying new ideas, opportunities and better ways of working across the marketing function
• Ensuring everything produced is consistent, engaging and aligned with the organisation's brand

What are we looking for?

You could currently be working as a Marketing Manager, Marketing & Communications Manager, Digital Marketing Manager, Senior Marketing Executive or Marketing Lead and be ready for a role where you can take greater ownership.

Our client is looking for someone who can combine strategic thinking with a practical marketing ability. You'll be confident developing a plan, but equally happy getting involved in the detail and making things happen.

You’ll ideally have:

• Previous experience in a broad marketing role, ideally with responsibility for strategy and campaign delivery
• Strong digital marketing and content experience
• Excellent written communication and copywriting skills
• Experience managing social media and digital campaigns
• Good understanding of website, SEO, email and marketing analytics
• Experience using data and insight to evaluate and improve marketing activity
• Strong organisational and project management skills
• Experience managing agencies, freelancers or other external partners
• Ideally, some experience of managing or mentoring a junior marketing colleague
• A creative mindset with an excellent eye for detail
• The confidence to challenge, contribute ideas and influence stakeholders
• A proactive and positive approach, with a genuine interest in what the organisation does

What's on offer?

• £35,000 - £40,000 per annum
• A broad and influential marketing position
• Genuine ownership of the marketing strategy and activity
• The opportunity to shape and develop the organisation's marketing approach
• Variety across digital, content, campaigns, PR, brand, website and events
• Responsibility for managing a Marketing Executive
• The opportunity to work with external agencies and creative partners
• A role where creativity and new ideas are actively encouraged
• The chance to use your marketing expertise for something that has a genuine positive impact on people

Want your marketing to make a difference?

If you're an experienced marketer looking for a role where you can take ownership, shape strategy and see the impact of your work, this could be an excellent next move.

This is more than simply managing campaigns. It's an opportunity to become a key part of an organisation, bring fresh thinking to its marketing and help communicate something that genuinely matters.

Here at Impression we are committed to supporting the principles of equal opportunities and prohibit discrimination/ harassment of any kind based on race, colour religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

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