Paid Media Specialist

Swindon Source: WhatJobs

£24,000–£36,000

Paid Media Specialist

Department: Marketing

Employment Type: Fixed Term - Part Time

Location: Swindon Head Office

Reporting To: Global Digital Manager

Description

About the Role We are open to engaging this talent on either a freelance/contract basis or as a part-time Fixed Term Contract (6 months, 3 days per week), depending on the candidate's preference and availability.

We are seeking a Paid Media Specialist with B2B digital marketing experience to support on the execution and optimisation of paid media campaigns across global digital channels. This role is pivotal to delivering high-quality leads, enabling revenue growth, and delivering measurable ROI through innovative and data-driven advertising.

Key Responsibilities

Campaign Execution & Management

Build, launch, and manage paid media campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta (Facebook/Instagram), and other relevant platforms.
Implement campaign targeting, audience segmentation, bidding strategies, and budget allocations as defined by marketing objectives.
Ensure campaigns are set up accurately, following platform best practices and internal processes.

Analytics & Reporting

Use Google Analytics, platform dashboards, and reporting tools to monitor campaign performance.
Produce regular campaign performance reports with key insights and recommendations.
Maintain accurate campaign tracking, tagging, and attribution to support reporting requirements.
Identify trends, opportunities, and areas for improvement based on campaign data.

Marketing Operations & Collaboration

Work closely with content, design, digital marketing, and regional marketing teams to coordinate campaign assets and messaging.
Support the development and delivery of landing pages, ad creatives, and campaign materials.
Coordinate campaign launch schedules and ensure all required assets are available on time.

Platform Management & Best Practices

Maintain campaign structures, audience lists, tracking implementation, and advertising accounts.
Stay informed on platform updates, new advertising features, and industry best practices.
Support compliance with data privacy regulations and platform advertising policies.
Troubleshoot campaign delivery, tracking, and performance issues as they arise.

Skills and Experience

Essential

Proven track record of planning, managing, and delivering paid media campaigns on time and within agreed budgets.
Global Campaign experience
Demonstrated experience in achieving lead generation objectives and meeting key performance metrics, including CPL (Cost per Lead), CPA (Cost per Acquisition), CPD (Cost per Demo), and CPW (Cost per Win).
Strong capability in driving continuous campaign performance improvements through data-driven optimisation, audience segmentation, A/B testing, and experimentation.
Experience in ensuring accurate campaign tracking, performance reporting, data integrity, and adherence to platform governance and best practice standards.
Ability to analyse campaign results, provide actionable insights, and make strategic recommendations to maximise return on investment and marketing effectiveness.

Desirable