B2B Gaming Marketing Lead – EMEA Growth

Location: UK (Hybrid – 3 days onsite, London)

About the Role

We are looking for an experienced Business Marketing Manager to lead integrated marketing initiatives for the gaming vertical across EMEA .

This role is ideal for a strategic, creative marketer who understands the gaming ecosystem and can deliver impactful, data-driven campaigns to a highly sophisticated audience of performance marketers and digital-native businesses.

You will play a key role in shaping and executing multi-country marketing programs, working closely with cross-functional teams and external partners to drive measurable business outcomes.

Key Responsibilities

• Develop and execute integrated B2B marketing programs across multiple EMEA markets
• Partner with internal stakeholders to deliver high-impact campaigns, events, and content
• Design marketing strategies targeting gaming companies, publishers, and advertisers
• Manage projects end-to-end: from strategy to execution and optimization
• Collaborate with internal teams and external agencies
• Continuously test, measure, and optimize marketing performance
• Drive innovation and bring fresh ideas to marketing programs

Required Experience & Skills

• 8–10 years of experience in B2B marketing , ideally within gaming.
• Proven track record in performance operations
• Strong understanding of the gaming ecosystem in EMEA
• Proven track record of delivering measurable marketing impact
• Ability to ramp up quickly and work independently in a newly formed team
• Experience working across international teams

Nice to Have

Travel Requirements

• Occasional travel (e.g., Cyprus, Tel Aviv for events)

What Makes This Role Attractive?

• Work on high-impact gaming marketing initiatives across EMEA
• Exposure to multi-market strategy and execution
• Competitive hourly rate with strong holiday package
• Opportunity to operate in a fast-paced, high-growth environment

#J-18808-Ljbffr

Full job description from WhatJobs. Apply for this role →