Salary: £30,000-£35,000 (January 2026 - 16 August 2026)
Introduction
I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed‑term maternity cover contract. The role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.
Key Responsibilities
Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
Analyse campaign results and recommend optimisation actions.
Manage advertising performance on comparison sites (e.g., Moneyfacts).
Support delivery of the Bank's SEO strategy with the digital agency.
Improve website UX, UI, navigation and landing pages to increase conversion rates.
Maintain and optimise digital onboarding forms (Zoho Forms).
Enhance page titles, internal links, backlinks and overall site architecture.
Report on SEO and CRO performance using Google Analytics.
Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
Monitor social media click‑through and engagement metrics.
Produce contact lists for business and charity sectors for future product marketing.
Requirements
Essential
1–2 years' experience in a marketing or communications role (financial services beneficial).
Strong MS Office skills (Word, Excel, PowerPoint).
Knowledge of WordPress or similar CMS, Google Analytics, Google AdWords, UX/UI collaboration, email marketing tools (Pure360, Mail+), keyword and backlink tools (e.g., Semrush).
Technical Understanding
Website crawling and indexing principles.
Easy‑to‑index content and HTML alt attributes.
Internal/external link structures, anchor text, and backlink strategy.
Experience improving website usability, navigation and conversion.
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