Amazon PPC Manager

Overview

Are you a strategic Amazon PPC Manager ready to take ownership of a £1m+ annual ad budget? Do you thrive on data, optimisation, and driving performance at scale across international marketplaces?

We’re looking for a results-focused Amazon PPC Manager to lead the planning, execution, and optimisation of our advertising strategy across Amazon marketplaces. This is a high-impact role with full autonomy to shape performance and directly influence revenue growth.

About Us

Vanilla Underground is an award-winning, fast-growing eCommerce retailer specialising in pop culture and licensed products. From Disney, Pokémon, Minecraft, Barbie, Sonic and Harry Potter to dozens more, we offer apparel, accessories, and homeware to a global customer base.

With growing success in the UK, EU, and US, we’re expanding our in-house performance marketing team to keep up with demand and take our Amazon Ads performance to the next level.

Your Role

As Amazon PPC Manager, you will:

• Take end-to-end ownership of our Amazon Ads strategy across Sponsored Products, Sponsored Brands, and Sponsored Display
• Build and manage scalable campaign structures, using bulk file operations and detailed keyword strategies
• Optimise ad performance across international marketplaces (UK, EU, US), adjusting bids, placements, match types, and targeting to maximise ROAS
• Conduct ongoing keyword and competitor research to expand campaign reach and reduce cost inefficiencies
• Implement and maintain keyword negation and budget pacing strategies to reduce wasted spend
• Collaborate with internal teams to support new product launches, seasonal pushes, and brand campaigns
• Design and maintain dashboards for ACOS, TACOS, ROAS, CVR, CTR and other performance KPIs
• Feed insights back into wider business decisions around content, pricing, and range planning
• Mentor junior team members or freelancers and help shape the long-term paid media roadmap

What We’re Looking For

• 2–3+ years’ experience managing high-performing Amazon PPC campaigns with £1m+ annual spend
• Strong command of Amazon Ads UI, bulk operations, keyword planning tools, and campaign performance logic
• Experience across multiple Amazon regions (UK, EU, US) and an understanding of international ad landscapes
• Confidence working with large datasets, exports, and dashboards to drive optimisations
• A proactive, test-and-learn approach to strategy and a keen eye for campaign efficiency
• Solid understanding of customer journey stages, product lifecycle, and seasonal trends
• Strong communication skills and the ability to align advertising with wider commercial goals

Nice To Have

• Experience working with licensed products or gated categories
• Understanding of retail peaks like Q4, back-to-school, and gifting periods
• Familiarity with Amazon DSP or external traffic strategies (e.g. Google Ads to Amazon)

What We Offer

• 20 days holiday + bank holidays + your birthday off + additional allowance with time
• Casual, creative and collaborative environment
• Free on-site parking
• A clear path for career growth in a fast-scaling business

Join Us!

If you're ready to step up and lead Amazon advertising in a high-performing, product-led business, this is your chance to shape the strategy, own the performance, and grow with us.

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