Mind Friend is seeking a creative and digitally driven Social Media Manager to help grow and strengthen the brand’s online presence across multiple social media platforms.
This is an exciting opportunity for a social media professional who enjoys creating engaging content, building online communities, and developing impactful digital strategies within a flexible remote working environment. The successful candidate will play a key role in shaping the voice of Mind Friend online while supporting audience growth, engagement, and overall brand visibility.
Working closely with marketing, communications, and creative teams, you will oversee content planning, community management, campaign performance analysis, and platform optimisation to ensure social media activity aligns with wider business objectives.
This role is ideal for someone with a proactive mindset, strong creative instincts, and a passion for social-first storytelling and digital engagement.
Develop and manage social media strategies to increase brand awareness and audience engagement
Create and curate engaging content across Instagram, Facebook, LinkedIn, TikTok, and X
Monitor social media channels and manage community engagement and customer interaction
Analyse campaign performance and produce reports to support optimisation and growth
Collaborate with internal teams to ensure consistent brand messaging across all channels
Stay informed on emerging social media trends, platform updates, and best practices
Minimum 2–3 years’ experience within social media management or digital marketing roles
Strong understanding of major social media platforms and audience engagement strategies
Familiarity with social media management tools such as Hootsuite, Buffer, or Sprout Social
Strong understanding of social media analytics and campaign reporting
Excellent written and verbal communication skills
Creative mindset with strong storytelling and content creation abilities
Ability to work independently within a fully remote team environment
Organised and proactive approach with strong time management skills
TikTok
X (Twitter)
Hootsuite, Buffer, or Sprout Social
Social media analytics and reporting tools
Experience running paid social media campaigns
Experience within wellness, mental health, or lifestyle-focused brands
Understanding of online community growth strategies
Experience working within remote-first organisations
Fully remote working environment
Competitive salary based on experience
Professional development and career growth opportunities
Collaborative and supportive team culture
Opportunity to contribute to a growing and impactful brand
If you are a creative and community-focused social media professional who enjoys building engaging online experiences and shaping brand presence across digital platforms, this is an excellent opportunity to join a growing and purpose-driven organisation.
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Working with our Brand and Communications team, the Global Social Media Manager will support the EMEA, APAC, LATAM and other business units as needed.
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