Strategic Partnerships Lead — Hybrid & Growth

We are seeking a commercially minded and relationship-driven Partnership Manager to take ownership of building, developing, and maintaining key partnerships. You will be responsible for identifying new opportunities, securing valuable offers, and managing ongoing relationships to ensure maximum value for our 1.2 million members. This is both a strategic and hands-on role, working closely with colleagues across marketing and product and is ideal for someone who thrives on collaboration and delivering results in a fast-paced digital environment.

Key Responsibilities

• New partner onboarding: Using engagement and insight data – to identify and secure new strategic partnership opportunities that elevate the Kids Pass brand.
• Manage existing partner relationships: Act as the primary point of contact for industry-leading brands with a focus on building strong, long-term partnerships that drive mutual value. Growing sustainable income streams.
• Partner collaboration: Develop high impact offers, boosted promotions and exclusive discounts that drive engagement and membership conversions.
• Establish efficient onboarding systems: Track offer performance and manage in life and post-programme engagement.
• Work cross-functionally: Collaborate with internal teams including Marketing, Content, Product, and Customer Support to ensure partner offers are effectively promoted and maintained.
• Product Positioning & Promotion: Work with marketing and product teams to tailor offerings to meet local market demands, leveraging the Kids Pass brand as a market leading discount card.
• Maintain accountability for contract agreements: Ensure performance delivery from all commercial partners including contract negotiation, commercial terms, communication, implementation, and compliance.
• Track and report on key performance indicators: Use data and industry insight to inform strategy and identify areas for growth.
• Stay informed on market trends: Leading competitor activity reviews, and monitoring consumer behaviour to enhance partnership strategy.

Requirements

Requirements and Skills

• Minimum 5 years of experience in partnerships, business development, or commercial account management
• Demonstrated success in securing and growing strategic partnerships
• Excellent interpersonal and influencing skills to build relationships and negotiations.
• Highly organised and capable of managing multiple relationships and projects simultaneously
• A data-driven mindset with the ability to derive insights and make informed decisions
• Strong organisational skills and proactive, self-motivated, and results-oriented approach
• Experience in digital platforms, e-commerce, hospitality, or membership-based services is advantageous
• Ability to work collaboratively with internal stakeholders and external partners

What We Offer

• Opportunity to play a key role in a growing digital business
• Hybrid working and flexible work arrangements
• A supportive and collaborative team culture
• Competitive salary and benefits package
• Career progression and development opportunities
• The chance to work with leading brands and attractions across the UK

If you are a motivated and strategic relationship builder with a passion for delivering value through partnerships, we would love to hear from you.

About Digital Rewards Group

DRG is the UK’s leading digital rewards and consumer incentive agency, owning brands including Kids Pass, Digital Perks, Popcorn Pass and more. All powered by our own digital platforms, our 40 strong work-force are housed in a modern, open-plan office in Altrincham town centre, just outside Manchester.

Our culture is fast- paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for a highly organised, motivated and ambitious individual who can bring fresh and innovative thinking to DRG, and play a part in driving the group forward on its truly exciting journey. We at DRG believe in our business mantra of ‘We live it’, and we’re looking for likeminded people to join us. We invest in the development of our staff to help everyone achieve their full potential and are supportive and motivating across all departments of the business.

We’re a fast-growing business that leverages strong partnerships to create compelling digital propositions for clients including Marks & Spencer, Barclays, Mars, Vodafone, The Daily Mail and Iceland.

Location

Charter House, 1st Floor, Charter House, Woodlands Rd, Altrincham WA14 1HF

DRG has a vibrant, relaxed and inclusive work atmosphere. We get to work with some of the UK's largest entertainment and leisure brands, and as a consequence, we get to enjoy many discounts and benefits for ourselves.

DRG brand staff discounts

Social events / Staff parties

25 holidays + bank holidays

Your birthday off

2 free cinema tickets per month

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DRG is the UK’s leading digital rewards and consumer incentive agency, owning brands including Kids Pass, Digital Perks, Popcorn Pass and more. All powered by our own digital platforms, our 40 strong work-force are housed in our modern offices in Altrincham, just outside Manchester city centre.Our culture is fast-paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for a commercially astute, ambitious individual that can bring fresh and innovative thinking to DRG, and play a part in driving the group forward on its truly exciting journey. We at DRG believe in our business mantra of ‘We live it’, and we’re looking for likeminded people to join us. We invest in the development of our staff to help everyone achieve their full potential and are supportive and motivating across all departments of the business.We’re a fast-growing business that leverages strong partnerships to create compelling digital propositions for clients including Mars, Vodafone, Iceland and Admiral.

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