Consumer Insights Manager

Liverpool Source: WhatJobs

£40,000–£60,000

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As Consumer Insights Manager , you will be the driving force behind consumer understanding within John West. You’ll translate data into powerful brand and category insights, shaping strategy and sparking fresh ideas across marketing, innovation, and commercial teams.

This role calls for a proactive, analytical, and strategically minded professional who thrives on ownership and collaboration. You’ll turn data into action, enabling smarter decisions and stronger brand performance.

This role reports to the Strategic Insights Director, with a dotted line to the Senior Marketing Director, John West Foods.

It’s an exciting time to join John West — our ambitious 2030 strategy is gaining momentum, and we’re looking for exceptional talent to help us make it happen.

Main purpose of the role:

Consumer Insights

Own and lead consumer insights across the John West markets
Translate data and trends into meaningful, actionable insights that inform brand and business growth

Third-Party Research Management

Select, brief, and manage relationships with research and data providers to ensure quality, efficiency, and cost-effectiveness across all John West markets
Oversee both continuous and ad hoc research projects, ensuring alignment with business priorities

Local Insights Development

Lead the planning, execution, and delivery of local research projects while contributing to global initiatives
Ensure consumer centricity across all innovation, renovation, and activation projects

Cross-Functional Collaboration

Partner with Marketing and Innovation teams to translate consumer behaviours into actionable insights contributing to brand, product, and experience excellence