Senior Manager, Creative Strategy

About the Role

The Senior Manager, Creative Strategy will help connect brands with culture through sport, entertainment, music, gaming, creators and partnerships. This is not a traditional brand planning role; it focuses on finding the intersection between brands and the things people care about, and turning those opportunities into creative platforms, campaigns and experiences. The role involves working across high-profile international brand clients on sponsorship strategies, partnership platforms, integrated campaigns, live experiences and innovation. Reporting directly to VP of Strategy leads, the role collaborates closely with creatives, account teams, insight, production and measurement specialists to bring ideas to life. The successful candidate will be naturally curious about culture, commercially minded, digitally fluent and creatively ambitious.

Key Responsibilities

• Lead the development of strategic territories, partnership platforms and campaign ideas.
• Translate business challenges into compelling creative opportunities.
• Identify cultural trends, behaviours and tensions that unlock distinctive thinking.
• Build clear narratives that inspire clients and creative teams alike.
• Partner with creatives and account teams to develop breakthrough ideas from strategy through execution.
• Ensure every creative idea is grounded in strategic insight, delivers against client objectives and has clarity at its heart.
• Champion integrated thinking.
• Evaluate sponsorships, partnerships and cultural opportunities.
• Build activation strategies that maximise the value of sports and entertainment rights.
• Help clients understand where they can authentically play within culture.
• Present strategic thinking confidently to senior clients and stakeholders.
• Facilitate workshops and collaborative sessions.
• Build trusted relationships with clients and internal stakeholders.
• Help grow accounts through proactive thinking and new opportunities.
• Support and coach junior strategists.

Required Experience & Qualifications

• Experience in delivering strategy within an agency, consultancy or brand.
• Experience working across sport, entertainment, media, partnerships or brand marketing.
• Proven experience developing integrated campaigns and sponsorship platforms.
• Comfortable leading projects and presenting to senior stakeholders.
• Strategic thinking: ability to move from insight to opportunity to creative platform, simplifying complexity and creating clear strategic direction.
• Cultural fluency: understanding of sport, entertainment, gaming, music, creators and fandom, and why it matters.
• Creative instinct: ability to inspire ideas and collaborate with creatives and account teams, knowing what great creative thinking looks like.
• Storytelling: excellent writing and presenting skills that make complex thinking simple and compelling.
• Collaboration: enjoys working across disciplines and building ideas with others.
• Commercial awareness: understanding of client businesses and the ability to balance creative ambition with commercial realities.

About the Company

It is a division of Creative Artists Agency (CAA), the leading entertainment and sports agency with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management, consumer product licensing, executive search and philanthropy.

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