Product Manager - OEM

We’re looking for a Product Manager - OEM to join our Product Team, and play a key role in being responsible for product management of Activate Group's OEM-facing product line, including AvantelIQ and our Total Loss Avoidance product.

Working within our Avant Consult business, the role will own the roadmap for these products, build strong relationships with OEM partners including BMW & MINI UK, McLaren, Volkswagen Group and Toyota, and translate their requirements into well-defined product improvements. The Product Manager will work closely with the Head of Product and development teams to ensure our products remain compliant, competitive, and deliver maximum value.

This is an exciting time to join Activate Group as we build out a dedicated Product function, with real opportunity to shape best practice and ways of working from the ground up.

Activate Group is a growing UK business with 1,000+ team members nationwide. This is an exciting opportunity to build a long-term career with a company that values its people and offers genuine development and progression opportunities.

Key responsibilities

• Own and maintain the product roadmaps aligned with Activate Group's wider product strategy.
• Define and prioritise product requirements based on OEM compliance needs, market trends, and business goals.
• Build and maintain strong relationships with OEM partners to gather feedback and identify opportunities for enhancement.
• Act as the voice of the customer within the business, ensuring product decisions reflect OEM requirements and compliance standards.
• Engage with senior stakeholders across Activate Group and Avant Consult to ensure product initiatives are aligned with business goals.
• Partner closely with the Head of Product and development teams to translate roadmap priorities into well-defined features, user stories, and deliverables.
• Ensure delivery teams understand the reasoning behind each product decision, fostering a culture of purpose-driven development.
• Work with QA, UX/UI, and data teams to ensure products are high quality, intuitive, and measurable.

Market & Industry Awareness

• Keep ahead of automotive, OEM compliance, and total loss trends to ensure Activate Group's products remain competitive and industry-leading.
• Identify and evaluate opportunities for automation and data-led product improvements.

Performance & Continuous Improvement

• Define and track key product metrics, ensuring performance meets expectations and drives value for OEM partners and the business.
• Contribute to establishing best practice in product management processes, tools, and reporting across the team.

Skills and experience

• Experience in product management, ideally within automotive, OEM, SaaS, or technology sectors.
• Track record of delivering successful products from concept to market.
• Strong stakeholder management and customer engagement skills, including experience managing relationships with large corporate partners.
• Excellent communication skills with the ability to translate technical concepts into business language.
• Experience working closely with software development teams in an Agile environment.
• Familiarity with modern UX/UI practices.

Desirable (but not essential):

• Knowledge of, or experience within, the automotive or OEM industry.
• Experience with compliance, auditing, or total loss processes.

We believe in rewarding our people for the great work they do. When you join Activate Group, you can expect:

• 33 days holiday, including bank holidays
• Personal health cash plan – claim back the cost of everyday healthcare such as dental and optical check-ups
• Enhanced maternity, paternity, adoption and shared parental pay
• Life assurance at three times your basic salary
• Free breakfasts and fresh fruit
• A birthday surprise for everyone

What you can expect from us

At Activate Group, we want everyone to have the tools and support they need to do their best work. We’re an innovative business that continuously reviews and improves our systems, processes and ways of working, making sure they support our teams to do their jobs effectively.

Every role at Activate Group is aligned to our wider business vision and purpose – making someone’s bad day better . You’ll understand how your role contributes to the bigger picture and how your work helps deliver excellent outcomes for customer and partners.

We believe work should be enjoyable. We make time to celebrate success, recognise achievements and bring people together at team events and company-wide celebrations. We’ll also support your ongoing development through regular feedback and career planning.

Whether you’re based in one of our contact centres in Halifax, Peterborough or Huddersfield, working at an Activate Accident Repair (AAR) site, or working from home, you’ll be part of a supportive culture where people are encouraged to succeed.

A bit about us

Activate Group is a fast-growing business approaching 1,000 team members nationwide.

We work with some of the UK’s largest fleets and insurance companies, supporting drivers that have been involved in road incidents through our contact centres in Halifax, Peterborough and Huddersfield.

We manage every step of the repair journey - repairing vehicles at our own Activate Accident Repair (AAR) body shops, as well as through a UK-wide network of trusted independent repair partners.

We also work with the UK’s largest vehicle manufacturers, supporting their approved repair programmes, and deliver innovative technology solutions to fleets, vehicle repair centres and dealerships.

Our purpose & values

Our purpose underpins everything we do: Make someone’s bad day better

Our values define how we work with our team members, customers and suppliers:

• Make it happen – Be accountable. Take the initiative, work fast, and do a great job.
• Strive for better – Be bold. Challenge the norm - make small improvements often.
• Win together – Be a team player. Win together, learn together, respect each other.

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