Senior Sales Manager

Position:Senior Sales Manager

Location: Field-based - Liverpool

Employment Type: Full-time

Salary: £36,400 + Monthly Commission

Our Mission

We're transforming the lives of adult smokers by helping them switch to IQOS a reduced-risk, heated tobacco product designed as a better alternative to continued smoking.

As part of a nationwide field force of over 100 Sales Executives, we’re committed to responsible selling, education, and delivering standout customer experiences in retail environments.

The Role

As anArea Manager , you’ll lead a high-performing team of up to 12 field based product sales advIsors across a designated UK region. You’ll be the driving force behind their sales success, coaching, development, and daily execution. This is a field-based role requiring regular, in-person team visits to provide hands-on support and leadership.

You’ll champion performance, identify new retail opportunities, and strategically match stores with your team’s individual strengths—maximising impact and unlocking sales potential.

What You’ll Be Responsible For

Leadership & Performance

• Drive your team's performance to exceed KPIs through coaching, clear goal-setting, and day-to-day support
• Monitor real-time metrics, proactively addressing issues and escalating when needed
• Deliver impactful field training, especially for new starters and underperformers
• Uphold high standards of presentation, customer experience, and sales execution
• Manage attendance and performance, including PIPs for consistent improvement

Strategic Sales Development

• Identify and onboard high-potential retail environments in your region
• Align the right stores with the right team members to drive sales output
• Own your region’s sales targets and deliver sustained performance across all metrics
• Ensure strong communication of IQOS’ value proposition and key product benefits.

Team & People Management

• Be the go-to expert for your team on everything from sales techniques to store operations
• Foster a positive, purpose-driven team culture with recognition and morale-building
• Support onboarding, ongoing development, and tailored coaching for every team member
• Maintain high standards of compliance, customer journey, and brand representation.

Operational Excellence

• Submit detailed weekly plans, schedules, and daily reports on time
• Analyse performance data to extract insights and take action
• Oversee kit logistics, ensuring all equipment is fully functional and well-maintained

What You’ll Need

• A valid UK driver’s licence and access to your own vehicle
• Live within reasonable proximity of designated region
• 2+ years’ experience in sales, with at least 1 year in a team management role
• Strong communication and leadership skills
• A proven track record in target-driven environments
• High attention to detail and a passion for developing people

What You’ll Get

• A rewarding bonus structure tied to individual and team performance
• Corporate expense card (petrol, parking, business costs)
• 7 days paid training (covering product, reporting, systems, and sales techniques)
• Company pension scheme
• Career progression opportunities within a fast-paced, high-growth environment

If you're a natural leader with a commercial mindset, and you thrive in a hands-on, field-based role this could be your next big opportunity. Join us in changing peoples lives by introducing them to a much better alternative to smoking!

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