Digital Marketing Manager

Salt are partnered with a fast-growing consumer events and experiences business and are looking for a Freelance Paid Social & CRM Marketing Manager to join on a contract basis.

• Duration: 3 days per week for 6 months initial contract (ASAP start)

About the Role

This is a growth-focused marketing contract centred on paid social acquisition and email marketing. You'll be responsible for driving audience growth, customer engagement and ticket sales across a portfolio of live events and new market launches.

Working closely with senior stakeholders and agency partners, you'll own the end-to-end delivery of performance marketing campaigns, combining paid social expertise with hands-on email marketing and customer lifecycle management through Klaviyo.

Requirements

• Strong hands-on experience running paid social campaigns across Meta, Instagram and TikTok
• Proven experience driving customer acquisition and conversion for consumer-facing brands
• Demonstrable email marketing experience using Klaviyo, including campaign creation, automated flows and customer journey development
• Experience building audience segmentation, retargeting and lifecycle marketing programmes
• Ability to analyse campaign performance and optimise activity based on data and insights
• Comfortable managing sizeable media budgets and delivering against commercial objectives
• Experience collaborating with agencies and cross-functional stakeholders
• Ability to thrive in a fast-paced, high-growth environment
• Background in events, entertainment, hospitality, leisure or consumer brands
• Experience supporting international launches or multi-market campaigns
• Knowledge of influencer and creator marketing
• Familiarity with GA4 and attribution reporting

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