Membership Director

An exciting opportunity has arisen to join a pioneering new wellness and lifestyle concept launching in London.

Designed to sit at the intersection of ultra-luxury hospitality, private membership and contemporary wellbeing, this new destination will offer a highly considered environment where wellness, social connection, fitness, rec overy, dining and culture come together under one roof.

This is not a traditional health club or conventional members’ club. The ambition is to create a sophisticated and highly engaging membership experience, where exceptional service and genuine community sit at the heart of the proposition.

We are looking for an experienced Director of Membership to play a pivotal role in bringing this vision to life, developing the membership strategy and establishing a strong, engaged community from launch.

The Role

Reporting into the senior leadership team, the Director of Membership will take ownership of the full membership journey, from acquisition and onboarding through to engagement, retention and long-term advocacy.

You will be responsible for developing a membership strategy that reflects the positioning of the brand, identifying and attracting the right audience and building meaningful relationships with prospective and existing members.

This will be a highly visible role, requiring someone who is equally comfortable developing strategy, building a network and being present within the club itself.

Key responsibilities will include:

• Developing and delivering the overall membership strategy ahead of launch and beyond
• Building a strong and carefully curated membership base aligned with the brand and its values
• Creating effective acquisition and referral strategies to support membership growth
• Developing meaningful relationships with prospective members, partners and key influencers within London
• Shaping the member journey from initial enquiry through to onboarding, engagement and retention
• Working closely with the wider leadership team to ensure membership is fully integrated across wellness, hospitality, F&B, events and community
• Developing a strong programme of member engagement, experiences and events
• Using member insight and feedback to continually evolve the proposition
• Establishing a culture of exceptional, personalised service and genuine member connection
• Leading and developing the membership team as the business grows

About You

We are looking for someone with a strong background in luxury membership, private members' clubs, premium wellness, lifestyle or high-end hospitality.

You will be commercially minded and highly relationship-led, with a genuine understanding of what makes a membership proposition successful.

Ideally, you will bring:

• 5–7 years' experience within membership, community, luxury lifestyle, wellness, private clubs or high-end hospitality
• A proven track record of building or growing a membership base, community or client portfolio
• Strong existing relationships and networks across London's luxury, lifestyle and wellness landscape
• Experience launching, developing or significantly growing a new proposition or concept
• A sophisticated understanding of luxury service and the expectations of a discerning clientele
• Excellent communication and interpersonal skills, with the confidence to build relationships at all levels
• A naturally warm, engaging and authentic approach to hospitality
• Strong commercial awareness, alongside an ability to think creatively about community and engagement
• A genuine interest in wellness, lifestyle and the evolving luxury consumer

This is a rare opportunity to join a highly ambitious new concept at the beginning of its journey, with genuine scope to shape the membership proposition, culture and community from the ground up. If you are passionate about creating exceptional member experiences and building something distinctive within London's luxury wellness landscape, we'd be very interested in hearing from you.

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