F&B Commercial Strategy Manager

Contract Type: Permanent

Office Based: Dunstable LU5

Hybrid working: 3 days a week in the office

Are you a commercially minded finance professional who enjoys turning insight into action? At Premier Inn, we're looking for an exceptional Commercial Finance leader to help shape the future of our Food & Beverage business, combining financial analysis, commercial strategy and customer insight to identify growth opportunities and improve performance.

In this highly influential role, you'll be part of the F&B Finance team, leading the development of our commercial strategy and using data, modelling and performance insight to drive decision making. Working across Finance, Commercial, Product, Marketing, Digital and Operations teams, you'll identify opportunities to grow sales, improve conversion and maximise the value of our Food & Beverage proposition across the guest journey.

What you'll be doing

• Shape and deliver the Premier Inn F&B commercial strategy, identifying and creating financial analysis of growth opportunities across breakfast, dinner and drinks while using customer, market and commercial insights to drive long-term performance.
• Analyse and drive Food & Beverage sales throughout the guest journey, working with Digital, CRM and E-commerce teams to optimise proposition visibility, guest engagement and conversion across Premier Inn channels.
• Provide commercial insight and performance analysis, monitoring revenue trends, competitor activity and key performance drivers to inform strategic decisions, maximise sales and improve commercial outcomes.
• Collaborate with cross-functional teams, including Finance, F&B Product, Marketing, Operations and Commercial teams, to ensure propositions, pricing, messaging and guest experiences support business growth objectives.
• Identify and develop new commercial opportunities, supporting the creation and testing of innovative offers, promotional activity and guest-focused propositions, while providing flexible support across the wider F&B Finance team during key business priorities.

Why You'll love it here

• Bonus up to 20%
• Up to 10% contributory pension
• Up to 60% off Premier inn and Hub stays

What you'll need

• Significant experience using financial analysis, modelling and business cases to influence decision making.
• Experience within Commercial Finance, Finance Business Partnering or Strategic Finance roles.
• Strong commercial acumen with an understanding of the drivers of sales, profitability and customer behaviour.
• Experience partnering with Digital, Marketing, CRM, E-commerce or Commercial or similar teams to deliver business performance.
• Strong Excel and modelling skills, comfortable working with large, incomplete or complex datasets.
• Experience in commercial finance, strategy, trading, category management or performance management within a multi-site or consumer-facing business.

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