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Product Marketing Manager for Travel Experiences
LondonSource: WhatJobs
£120,000–£180,000
Описание:
The Tripadvisor Group connects people to travel experiences and aims to be a trusted source for travel guidance. Its brands, technology, and two-sided marketplaces connect a global audience with partners across experiences, accommodations, restaurants, and other travel categories.
Задачи:
Build strategies and identify initiatives that support company goals, using evidence to recommend what Viator should do next Research supplier behaviour, needs, and market dynamics directly, and use findings to shape strategy
Influence product roadmaps and priorities using supplier insight and data
Turn supply-side commercial strategies- including pricing, promotions, incentive structures, and new programs- into positioning and launch plans that drive supplier adoption
Partner with Commercial teams to develop marketing and product initiatives that grow supplier earnings and engagement
Shape supplier lifecycle CRM programs for engagement, retention, and reactivation
Lead the end-to-end rollout of major supply-side initiatives, including sequencing, relevant localisation, and adapting positioning and enablement for operators
Track competitor approaches to winning and retaining supply, and use findings to strengthen Viator's offering
Требования:
8+ Years of product marketing experience, including ownership of commercial or go-to-market strategy
Experience influencing product roadmaps as a peer to product teams, supported by evidence
Strong understanding of two-sided marketplace dynamics
Comfortable working directly with data science and analytics teams and core metrics
Strong go-to-market and positioning skills, including turning ambiguous strategy into actionable messaging
Experience across more than one stage of a supplier or partner lifecycle
Excellent written and verbal communication
Условия:
Competitive compensation packages benchmarked against industry data, including base salary and annual bonuses
Flexible schedule and work-life balance
Annual matching for qualifying charitable donations
Annual tuition assistance for qualified programs
Annual lifestyle benefit for travel, wellness, or other personal uses
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