Business Development Manager - Media industry - Agencies, Publishers and Brands

Business Development Manager (Media industry - Agencies, Publishers and Brands)

Do you have a strong network and understanding of the media industry across agencies, publishers and brands. We are keen to hear from applicants that can demonstrate success, a proven track record in selling products to media industry across agencies, publishers and brands.

We are seeking a commercially driven salesperson who will both self-start and work within a team to accelerate Ipsos’ syndicated product revenue. As a key member of the syndicated media team, you will work closely with our sales lead to build and manage the sales pipeline from outreach to close by leveraging our proprietary products across agencies, brands and publishers. You should be someone who thrives on delivering against ambitious sales targets with a hunger to drive growth.

The level of this role would suit a mid-career person. We are keen to hear from applicants that can demonstrate success, a proven track record in selling products to media industry across agencies, publishers and brands. Experience of selling syndicated products is highly desirable but not essential.

What is in it for you?

A fantastic opportunity for someone who loves working across a variety of products and clients to exceed sales targets. This role offers you the opportunity to:

• Be part of a multi award winning team that leverages unparalleled syndicated solutions to help clients achieve their business objectives
• Working closely with senior management you’ll be involved in setting the sales strategy and contributing to growth in a pivotal area for Ipsos
• Work with product and marketing teams to influence and set activation strategy to drive sales
• Build new relationships and grow your profile across Ipsos and the industry

The Role…

This role sits in our UK Audience Measurement team who work with an enviable roster of clients across publishers, agencies, brands, JICs and government bodies.

The focus of this role is promoting and selling our syndicated solutions, which include Ipsos iris ( and Ipsos Global Influentials (

These syndicated solutions are used by the industry to deliver actionable insights that support the sales, planning and buying process. However, given their nature, the solutions applications are relevant to many industries.

Key Responsibilities:

• Drive revenue: Own your revenue target and collaborate to deliver against broader targets.
• Pipeline management : Work across the sales pipeline to generate, qualify and close leads in a timely manner using advantageous sales techniques.
• Negotiation : Reaching win win scenarios quickly across commercials and contracts to speed up close.
• Winning relationships: Identify, grow and nurture beneficial relationships.
• Product evangelisation: Deep knowledge and curiosity about value applications of solutions.
• Market knowledge: Industry, competitor and client knowledge to position solutions for benefit / outcome led sales.
• Go-to-market strategy: Work with senior management to input into commercial sales strategy for Ipsos syndicated solutions

The role requires a passionate salesperson who will accelerate and maintain revenue growth. We are seeking someone with the following attributes:

• Network. You bring an established network and strong understanding of the media industry across agencies, publishers and brands.
• Commercial. Mid career professional in media with proven sales experience. Ability mobilise contacts and networks to quickly set up meetings, push through sales pipeline and negotiate winning outcomes.
• Communications. Ability to cut through the noise, engage, listen, deal with objections, and deliver compelling narratives / proposals that demonstrate outcomes and ROI.
• Knowledge. You have excellent knowledge of media research and its applications within media and outside is also advantageous.
• Mindset. A self-starter who is goal orientated, tenacious, resilient and curious.
• Experience of selling and understanding applications of syndicated across verticals outside media would be advantageous.

We offer a comprehensive benefits package designed to support you as an individual. Our standard benefits include 25 days annual leave, pension contribution, income protection and life assurance. In addition, there are a range health & wellbeing, financial benefits and professional development opportunities.

We have a hybrid approach to work and ask people to be in the office or with clients for 3 days per week. We appreciate you may have commitments outside of work and will consider flexible working applications - please highlight what you are looking for when you make your application.

We are committed to equality, treating people fairly, promoting a positive and inclusive working environment and ensuring we have diversity of people and views. We recognise that this is important for our business success - a more diverse workforce will enable us to better reflect and understand the world we research and ultimately deliver better research and insight to our clients. We are proud to be a member of the Disability Confident scheme, certified as a Level 2 Disability Confident Employer. We provide an inclusive and accessible recruitment process. Your application will be reviewed by someone from our Talent Team who will be in touch either way to let you know the outcome.

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