Head Of Digital

Crawley Source: WhatJobs

£90,000–£130,000

Head of Digital - B2C

Competitive Salary plus car allowance

West Sussex | Hybrid

Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This role has been established to support the company's ongoing growth and investment within digital marketing.

About the Head of Digital role:

This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.

You'll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance / membership/ banking who have a strong track record in B2C digital leadership, strategy, and transformation.

Head of Digital Key Responsibilities:

Develop and execute the company's digital strategy to support growth and enhance customer experience.
Lead, inspire, and develop a small, high-performing digital team.
Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
Champion UX, A/B testing, and continuous improvement across platforms.
Embed a data-first culture, using insights to maximise performance and ROI.
Oversee digital budgets, agency relationships, and technology partnerships.
Ensure compliance with GDPR, PECR, and digital regulations.
Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.

About You

Proven experience in a senior digital leadership role within a B2C environment.
Track record of delivering successful digital strategies and transformation projects.
Expertise across SEO, PPC, CRO, content, social, and email marketing.
Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.
Experience managing Optimizely / EPiServer or equivalent CMS platforms.
Strong understanding of UX principles and website optimisation.
Experience leveraging AI and personalisation to improve customer experience and commercial performance.
Exceptional leadership, communication, and stakeholder management skills.