Senior Manager, Brand Integrity - Squishmallows

As the Senior Manager, Brand Integrity, you’ll play a pivotal role in protecting, elevating, and expanding the magic of Squishmallows across the globe! Reporting directly to the VP of Brand Integrity, you will bridge the gap between creative excellence and sharp business acumen. You will collaborate closely with world‑class licensees and internal partners to ensure our signature quality, plush consistency, and demographic‑spanning charm shine through every consumer touchpoint. As the day‑to‑day champion for our partners, you will lead creative direction, streamline approvals, drive process improvements, and inspire a talented team. Come join one of the world's biggest toy‑making companies and help us shape the future of play!

What You Will Do:

• Act as the primary creative contact for assigned licensees by leading regular meetings, sharing clear creative direction, and translating trend insights into brand‑aligned strategies tailored for various customer age ranges and retail channels.
• Review and comment on product designs, packaging, marketing collateral, and pre‑production samples to ensure strict alignment with brand identity, age‑appropriate appeal, and signature quality.
• Collaborate cross‑functionally with retail, marketing, social, global events, and business teams to maintain strategic alignment, support business objectives, and elevate brand presence across the category.
• Monitor product approval calendars, seamlessly manage multiple deadlines, and support the on‑time delivery of assets and reviews in a fast‑paced environment.
• Curate compelling creative assets and product mock‑ups to inspire licensees, influence collections, and provide robust, hands‑on creative solutions using your graphic design skills.
• Manage, mentor, and inspire a team of direct reports, fostering a collaborative, inclusive environment that values professional growth, accountability, and high creative standards.

Supervisor Responsibilities: Yes

• Manage and mentor direct reports, fostering professional growth and high creative standards.
• Delegate effectively across projects, providing constructive feedback and ensuring accountability.
• Promote a collaborative and inclusive team environment that values curiosity, ownership, and innovation.

What We Are Looking For:

• 7+ years of experience in brand management, marketing, licensing, or a related field within the consumer goods industry, ideally in a design‑focused or creative strategy role.
• 3+ years of direct leadership experience with a proven track record of managing, mentoring, and delegating effectively to team members.
• Expert‑level proficiency in Adobe Creative Suite (specifically Illustrator and Photoshop) with strong hands‑on graphic design capabilities.
• Deep understanding of branding principles, manufacturing constraints, product development cycles, and mass/specialty market design awareness.
• Exceptional organizational, time management, and presentation skills with the ability to confidently present creative direction and brand decisions to internal stakeholders and external partners.
• A proactive, collaborative, and solutions‑oriented mindset with the ability to interpret trends across multiple age groups and product categories.

Nice To Have:

• Bachelor's degree in Marketing, Design, Business, Brand Management, or a related field is a plus.
• Prior experience specifically within the toy industry is a plus.

This job description is intended to outline the primary duties and responsibilities of the role and is not an exhaustive list of all tasks that may be required. Duties, responsibilities, and activities may be varied, or new ones assigned, from time to time in line with business needs and the scope of the position.

What We Offer

The base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for the annual performance incentive may apply. Jazwares is a multi‑state employer, so the salary range may not apply to other states.

• Our benefits package includes Private Medical Insurance, Death in Service insurance, EAP, and pension.

Our work environment provides a flexible work schedule that includes a Monday through Thursday on‑site, with an optional WFH on Fridays.

Reasonable Accommodations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Working at Jazwares

At Jazwares, we believe an innovative idea can come from anywhere and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.

• Passion : Our conviction and enthusiasm show in our products, relationships, and commitment to our community.
• Collaboration : We share one vision worldwide, constantly striving to improve and innovate together.
• Humility : We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.

JAZWARES is an equal opportunity employer and does not discriminate in employment on the basis of race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law. Jazwares is committed to providing reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Who We Are

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high‑quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Five Nights at Freddy’s™, Disney™, BumBumz™, and BLDR™. In addition to toys, offerings include costumes, games, and pillows. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit and follow us on LinkedIn, X, Instagram, and Facebook.

Recruitment Safety

Please be wary of unsolicited communications from individuals or websites you are not familiar with, or any communications requesting sensitive personal data or information. All official Jazwares employment information will come from our company email ending in @jazwares.com . Jazwares will never request any monetary payments at any point during its hiring process. If you have any questions about any unsolicited communications, you can reach out to We look forward to you experiencing a safe and enjoyable application process at Jazwares!

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