Senior Product Manager

Job Title: Senior Product Manager (Discovery), known internally as Product Creator - Fitness Tech

Location: North West (Hybrid, around 1 day in the office per week)

Type: Permanent, full-time

About the Role

Our client is a venture-backed wellness technology business building a platform that connects businesses across the fitness and wellness sector. The first build is for a large UK gym group, with more operators lined up behind it, and the aim is to prove the platform before launching it publicly.

They call this role Product Creator because the job is to make things, not manage a backlog. You won't write Jira tickets or acceptance criteria. You will work directly with customers, decide which problems are worth solving, and turn that into high-fidelity prototypes the engineering team builds from. You will report to the Chief Product Officer.

It's an early-stage role. It suits someone who goes and finds the problem rather than waiting to be handed one, and who already uses AI tools as a normal part of their work.

Tools

• Prototyping: Claude Design and other AI tools, rather than Figma
• Data: your own queries and analysis, without waiting on an analyst
• Collaboration: working day to day with engineering, design and the client's customers

Responsibilities

• Run discovery with customers to find the problems that matter most to them.
• Prioritise what the team works on next, based on evidence rather than opinion.
• Build high-fidelity prototypes that act as the requirements for engineering, then fill in the gaps with the team.
• Test ideas quickly and stop the ones the evidence doesn't support.
• Track whether what ships actually moves the numbers it was meant to.
• Work across several customer accounts at once, finding the overlap so one build serves more than one operator.
• Talk confidently with the business about revenue, cost and risk.

Required Skills and Experience

• Proven experience in a senior product role.
• A track record of discovery work that starts with the customer problem.
• Regular hands-on use of AI tools for research, prototyping and analysis.
• Self-motivated and happy to speak to customers without being asked.
• Able to influence engineering and design without formal authority.
• Experience on platform or B2B products.
• Experience in the fitness, gym or health club industry.
• Experience building a product from an early stage before launch.

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