Senior Director - Head of EMEA Brand Retail Stores

Job Description

Just imagine shaping the consumer experience across around 80 LEGO® Brand Retail stores. Then make it real.

Job Description

Just imagine shaping the consumer experience across around 80 LEGO® Brand Retail stores. Then make it real.

About The Role

As our Senior Director, Head of Stores EMEA, you'll lead LEGO® Brand Retail across the region. You'll set the commercial direction, strengthen operational performance and create consistent consumer experiences across every market. As part of the retail leadership team, you'll turn global priorities into practical regional plans while evolving how our stores operate for the future.

Required Qualifications

• Led large, geographically dispersed, multi-site retail operations.
• Delivered sustained sales growth, profitability and productivity improvements.
• Managed complex retail performance measures and their impact on profit and loss.
• Directed organisational transformation or large-scale change programmes.
• Built and developed senior leadership teams through coaching, succession planning and talent development.
• Translated performance data, market insights and consumer trends into clear commercial decisions.

Preferred Qualifications

• Worked within complex global, regional and cross-functional retail organisations.
• Communicated fluently in English, with additional European language skills advantageous.

What you'll build

• Own the commercial performance of the EMEA retail business across approximately 80 stores.
• Translate regional and global strategies into executable market plans.
• Improve productivity, operational efficiency, consumer engagement and cost management.
• Lead annual planning, forecasting and investment prioritisation for the region.
• Strengthen consistent store standards, processes, controls and performance measures.
• Shape the retail value proposition with central teams and solve operational challenges.
• Protect and elevate the LEGO brand through memorable in-store experiences.
• Ensure compliance with legal, financial, operational, health and safety requirements.

If you've worked in a role where you led complex retail operations and delivered measurable commercial improvement, you'll feel at home here. What matters most is balancing long-term direction with disciplined everyday execution.

Life on the team

You’ll join the LEGO Brand Retail leadership team and lead a senior regional organisation. The team works collaboratively across markets and functions, sharing ideas while staying accountable for results. You’ll bring resilience, adaptability and an inclusive leadership approach, helping others grow while keeping the region focused on consumers and commercial priorities.

What success looks like

You’ll create sustainable growth while making store operations simpler, stronger and more scalable. You’ll work closely with Finance, Marketing, Merchandising, Retail Excellence, Visual Merchandising, Supply Chain, People teams and Digital teams. Success means influencing global retail direction while ensuring every EMEA store consistently delivers for consumers, colleagues and the business.

• Leads regional retail store management
• Travel required

What’s in it for you?

Here is what you can expect

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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