Head of Creative

HEAD OF CREATIVE - GLOBAL CONSUMER BRAND

An exciting opportunity for an experienced creative leader to join a global consumer brand at a pivotal stage of growth. Following a significant rebrand, repositioning and consumer strategy programme, the business is now looking for a creative thought leader to bring its next chapter to life, setting the creative vision, raising the quality bar and bringing design, copy, digital, content, photography and video together into one truly integrated creative function.

What they need –

• Someone with significant senior creative leadership experience within a strong consumer brand or integrated agency, with the credibility to set direction across a multidisciplinary creative function rather than owning a single discipline
• A digital native, who can bring multiple creative disciplines together under one vision, with experience leading or influencing teams across design, copy, digital, performance creative, photography, video, content and studio operations, while creating a culture built around collaboration, critique, coaching and constructive challenge
• Someone with strong strategic and conceptual thinking who can translate brand strategy, consumer insight and commercial objectives into compelling campaign territories and integrated creative ideas that work across ATL, digital, paid social, ecommerce, CRM, retail, marketplaces and physical brand experiences
• A design thought leader, who understands how to balance brand building with modern digital and performance creative, able to connect emotional storytelling and distinctive brand expression with data-led testing, rapid iteration and channel-specific creative requirements
• Someone who is confident challenging briefs and senior stakeholders, bringing clarity to the problem before execution begins and partnering effectively across brand, performance, ecommerce, CRM, retail, product, regulatory and external agency teams to raise ambition without losing commercial focus

What you're great at –

• Setting creative vision, strategy and standards across a complex, multichannel brand, with a portfolio demonstrating strong conceptual thinking, craft and judgement across both visual and verbal creativity
• Developing integrated campaign concepts and brand storytelling across ATL, paid social, ecommerce, CRM, Amazon, retail, packaging, print, photography, film, motion and digital design
• Leading and developing multidisciplinary creative teams, including senior talent, through regular creative critiques, coaching, clear feedback and a strong culture of curiosity, collaboration and continuous improvement
• Understanding digital and performance creative, including how paid-social data, creative testing, audience insight and rapid iteration can inform stronger work while ensuring performance output remains distinctive and recognisable as the brand
• Strong awareness of copy, messaging, tone of voice, verbal identity, typography, layout, photography, film, motion, illustration, packaging and physical brand experiences, with the judgement to know when specialist expertise is required

What you'll get –

• The opportunity to take ownership of the entire creative function at a significant point of growth and transformation for the business.

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