Commercial Finance Director

At #TropicanaBrandsGroup we are passionate about nourishing & delighting our consumers, one sip at a time!

The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two worlds: one steeped in industry-leading expertise and the heritage of prestige juice brands, and another rooted in a true entrepreneurial, agile mindset!

We are looking for an experienced European Commercial Finance Director.

Role Purpose:

Reporting to the CFO, Europe & International, the European Commercial Finance Director is a critical leadership role within Tropicana Brands Group (TBG). Europe represents one of TBG's most important markets and is a significant contributor to the Group's revenue, profitability, and growth ambitions. This role serves as a key strategic partner to the General Managers and Commercial Leadership teams, helping drive profitable growth, strengthen financial performance, and enhance decision-making across the region.

A key member of the UKI & Nordics Executive Leadership team, contributing to strategic and organisational development and delivery, leading financial performance management and cadence.

Your Next Pour: The Opportunity & key responsibilities

• Business Partnering & Commercial Leadership - Act as a trusted strategic partner to the General Managers and Commercial Leadership teams across Europe, providing financial insight and challenge to support decision-making and business performance. Develop clear profitability insights and recommendations that support sustainable revenue growth, margin expansion, and market share objectives.
• Financial Performance & Management Reporting - Lead the delivery of accurate, timely, and insightful financial reporting for the European business. Drive standardization, simplification, and continuous improvement of reporting processes to provide executive management with clear visibility of performance against targets, forecasts, and strategic objectives.
• Revenue Growth Management (RGM) - Champion a best-in-class Revenue Growth Management agenda across Europe to deliver profitable and sustainable growth. Leverage data-driven insights to optimize pricing, promotional effectiveness, assortment strategy, trade investment, customer profitability, and revenue realization. Partner closely with Commercial, Marketing, and Category teams to ensure RGM capabilities are embedded within decision-making and support long-term value creation.
• Governance, Controls & Compliance - Partner with the Regional Controller to maintain a robust control environment across the European business. Support internal and external audit activities and drive the implementation of recommendations.
• Strategic Planning, Forecasting & Budgeting - Lead the commercial finance contribution to the Annual Operating Plan (AOP), strategic planning process, monthly forecasting, and long-range business planning. Support the development of 3 to 5-year growth plans that align with TBG's strategic priorities, profitability objectives, and investment agenda.
• Team Leadership & Capability Development - Lead, coach, and develop a high-performing commercial finance team across multiple geographies (Team of 8 people). Create a culture of accountability, collaboration, continuous improvement, and talent development.

The Perfect Blend: Experience:

• Bachelor’s degree and Qualified Accountant certification required (ACA/ACMA/ACCA)
• Experience in food and beverage manufacturing, CPG or other consumer products industries with a European remit is strongly preferred. Experience dealing with the European retail landscape across a complex SKU mix desired.
• Demonstrated knowledge of best practices in consumer-focused revenue growth management, inclusive of all strategies and a thorough understanding of complex market influences and levers, as well as an ability to drive improvements in processes and systems infrastructure
• Demonstrated ability to partner with senior commercial leaders and other key stakeholders to Influence decision-making through insight-led recommendations and effective stakeholder engagement across multiple markets.
• Highly analytical, exceptionally good communicator with strong commitment and initiative. Hands on, but able step back and assess a bigger picture.
• Exposure to private equity shareholders and entrepreneurial founders preferred.

The role is based in London and it will be required to come to the office in Farringdon between 2 to 3 days a week.

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