Associate Director, Retail Analytics & Test‑Learn Lead

London Source: WhatJobs
£120,000–£160,000

WPP Media seeks an Associate Director, Applied Analytics for the UK Tesco account. You will champion the use of first‑party data to design and analyze rigorous test‑and‑learn frameworks to prove incremental impact of marketing activity, while mentoring junior team members.

You will partner with Tesco and internal teams to translate briefs into actionable measurement methodologies, drive ROI‑driven insights, and lead strategic, data‑driven discussions with senior stakeholders in a fast-paced

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