CRO Specialist

Where ambitious people connect the dots and grow

At Confirm, we’re building what’s next in workforce enablement. We connect the dots between learning, engagement and performance, using intelligent technology, content and data to help organisations unlock the potential of their people.

We’re a growing, global team where people are trusted to make an impact, take ownership and grow. Our values are at the heart of how we work: Do the right thing, We’ve got your back and Raise the bar. We care about doing work that matters, challenging ourselves to do it better and creating an environment where people can do their best work.

Confirm is a B Corp certified business and a Platinum Investors in People organisation. We’re also proud of the recognition our work has received across the industry, including multiple Gold wins at the Learning Technologies Awards.

If you’re looking for your next challenge, want the space to make your mark and like the idea of building something ambitious with good people around you, you’ve come to the right place.

About the role

As CRO Manager, you'll take dedicated ownership of conversion rate optimisation across confirm.com, turning the traffic our paid and organic channels generate into sales-ready pipeline. This is a newly created, standalone role where you'll be the specialist voice in the team building a structed, always-on testing and personalisation programme for our core Frontline and Scale-Up audiences.

You'll own the end-to-end web conversion journey, from landing page through to Book a Demo, working closely with Marketing Operations, our website development partners and the wider marketing team to diagnose bottlenecks, run continuous experiments and prove our commercial impact in a way that stands up to scrutiny from senior stakeholders. You'll report directly to Head of Digital Performance.

What you will be doing:

Roles and responsibilities include:

• Conversion strategy and experimentation: Build, own and scale a structured CRO programme for confirm.com, centred on a continuous roadmap of A/B and multivariate tests, including architecturing and optimising a PLG funnel.
• Journey mapping and friction reduction: Map and optimise the web journey for our Frontline and Scale-Up personas, working closely with Marketing Operations to deliver a seamless webform experience.
• Personalisation and segmentation: Implement web personalisation and behavioural targeting that tailors the on-site experience to different audience segments and account types.
• Tooling and diagnostics: Manage our CRO testing and heatmapping tools (Hotjar) alongside HubSpot to diagnose conversion bottlenecks and prioritise the experimentation backlog.
• Measurement and reporting: Define and report on CRO KPIs, such as Demo Form conversion rate and pipeline velocity, translating test results and behavioural analytics into clear, commercially-framed recommendations.
• Cross-functional collaboration: Partner with the paid and organic channel owners, content and campaign teams to align the test roadmap with wider marketing priorities and product launches.
• Vendor and budget management: Manage the CRO/testing tool budget and work with external website development partners and user testing platforms to execute the experimentation programme.

Who we are looking for

The successful candidate will demonstrate:

• A proven CRO track record: experience designing and running A/B and multivariate testing programmes, including wireframing and experiment design, that have measurably moved conversion and pipeline metrics.
• Strong analytical skills: confident interpreting GA4 data, heatmaps and session recordings, spotting where prospects drop out of the journey and turning that into a prioritised, evidence-led test plan.
• Platform and tool proficiency: hands-on experience with a dedicated CRO/testing platform and heatmapping tools, GA4, Wordpress and marketing automation systems such as HubSpot.
• Excellent communication skills: able to bridge technical CRO concepts and revenue goals, presenting test results and recommendations clearly to stakeholders across the business.
• Vendor and agency management: confident managing external website development partners, user testing platforms and contractors to deliver the experimentation roadmap.
• A B2B, SaaS or similar background: experience optimising demo-request or lead-generation journeys in a B2B context is a strong advantage.
• Experience with Product Led Growth motions, or with Chili Piper for A/B testing tracking, would be advantageous.

Closing date for receipt of applications is 5pm UK time on 23rd October 2026

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