Senior Wayfinding Planner

Senior Wayfinding Planner

Job Title: Senior Wayfinding Planner

Location: London (Flexible / office / site)

Experience: 5–10 years

Salary: Competitive salary and benefits, negotiable

Contract: Full time

About us

Applied Information Group is an award-winning specialist consultancy focused on wayfinding, placemaking and information design. We help businesses and public agencies improve the experience and understanding of spaces for their customers, visitors and citizens.

We work internationally with leading clients, helping people navigate and enjoy complex environments through clear, intelligent information systems. Our projects span workplaces, transport systems, museums, healthcare environments, campuses and city environments.

From our offices in London, San Francisco, Vancouver, Dubai and Seoul, we design signs, maps, screens and digital applications — delivering everything from brand guidelines and industrial design specifications to governance strategies and smartphone apps.

About the role

As part of our continued growth, we are seeking a Senior Information Planner to lead the development and delivery of complex wayfinding strategies and solutions for both interior and exterior environments.

This role requires strong research and analytical skills to navigate complexity, develop insight, and translate ideas into clear and effective solutions. You will work closely with design teams to develop and implement wayfinding strategies, balancing competing demands while supporting project and client deadlines.

As a senior member of the firm, you will also play a key role in growing the business, working alongside company leadership to secure new clients and projects. You will lead projects, contribute to winning new work, mentor junior colleagues and help shape the future direction of Applied’s planning team.

The role will require domestic and international travel for location-based working, project meetings and presentations. You will be based in our London office, with flexible working arrangements including home working.

What we are looking for

This is an exciting opportunity for someone with a background in wayfinding or a related discipline such as transport planning, urban planning, architecture, masterplanning, urban design or information design.

We are looking for candidates with:

• 5–10 years of experience in wayfinding, transport, urban planning, architecture, masterplanning or urban design.
• A relevant degree (e.g. planning, civil engineering, urban design, architecture, geography or design). Professional membership is an advantage but not required.
• Proven experience advancing projects related to land use, architecture, movement or user experience.
• Experience in stakeholder engagement through public consultation, market research or similar processes.
• Excellent written and verbal communication skills, including clear, concise and accurate report writing, proposal preparation and confident meeting facilitation.
• Proficiency in industry-standard tools, including Google Workspace, Slack and Adobe Creative Suite.
• Experience working with BIM or Revit models, GIS platforms, spatial data or related digital planning tools would be an advantage.
• Multilingual applicants are encouraged.

Applied has B Corp certification. We are fully committed to advancing people and society while looking after the planet. We are looking for people who share that perspective.

Applied is committed to creating a fair, representative and inclusive environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.

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