As Head of Sales, London, you will lead and develop a team of New Business focused on mid-market and enterprise clients across the region. This is a player-coach role: the majority of your time will be invested in coaching, managing, and developing your team to deliver consistent, high-quality pipeline and revenue. You will also carry a personal quota, directly managing and closing a select portfolio of strategic opportunities.
This is a high-impact leadership role for a commercially sharp, people-first leader who takes pride in building great teams and a sales culture of excellence. You will be expected to set the standard for what great looks like, in discovery, in execution, and in client engagement, and to bring out the best in the people around you. You will be equipped with best-in-class tools, a proven sales playbook, and full exposure to Sokin's cutting edge suite of solutions including global payments and receivables, FX, and treasury management capabilities.
About Sokin
Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business – so businesses thrive wherever they choose to grow.
We Deliver Services Across
- Global payments and receivables
- Foreign Exchange (FX)
- Treasury management
- Finance reconciliations
We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.
Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.
Key Responsibilities
Team Leadership and Coaching
- Own the day-to-day management of the London sales team, running structured 1:1s, pipeline reviews, and team standups with a clear coaching agenda focused on skills development and performance accountability
- Identify individual capability gaps across the team and build tailored development plans, covering outbound prospecting, structured qualification, discovery, objection handling, and commercial closing
- Onboard new Senior BDM/BDMs effectively, accelerating ramp time through structured training, field shadowing, and early deal involvement
- Create and sustain a sales culture of excellence and accountability where high standards are the norm, learning is continuous, and wins are celebrated
- Partner with Revenue Enablement to design and deliver training programs that systematically raise performance across the team
Sales Execution
- Carry a personal quota and actively manage a pipeline of strategic and enterprise prospects across the London/UK market
- Lead complex, multi-stakeholder commercial engagements where senior presence or deep solution knowledge accelerates the close
- Model best-practice selling behaviours in the field, including discovery-led qualification, value-based proposals, and structured pipeline management
- Accurately forecast your own pipeline and provide roll-up visibility on team pipeline to the Head of Revenue, UK
Pipeline and Commercial Operations
- Drive CRM discipline across the team, ensuring pipeline data is accurate, activity is logged, and deal stages reflect commercial reality
- Track and analyse individual and team metrics including outbound activity, qualification conversion rates, average deal size, and sales cycle times, using data to surface coaching opportunities and improve team effectiveness
- Support the planning and execution of outbound campaigns and go-to-market initiatives across assigned sectors, regions, or strategic verticals
- Collaborate with Marketing, Compliance, Product, and Client Onboarding to drive seamless opportunity conversion and an exceptional prospect experience
- Contribute to quarterly business reviews with clear pipeline analysis, performance narrative, and forward-looking regional plans
Culture and Talent
- Recruit exceptional sales talent when headcount opens, owning the interview process and making high-quality, values-aligned hiring decisions
- Foster an inclusive, high-trust environment where the team challenges each other, shares learnings openly, and continuously raises the commercial bar
SUCCESS IN THE ROLE
In your first 12 months, success in this role will include:
- Your team is consistently hitting or exceeding quota, with clear individual performance trajectories and development plans in place for the sales team.
- New Senior BDM/BDMs are ramping to full productivity within 60 days, supported by a structured onboarding program you have built or materially improved
- Pipeline quality and CRM discipline across the team are materially stronger, enabling reliable and accurate forecasting at the regional level
- You have personally closed a meaningful portfolio of strategic deals, demonstrating the commercial standard you hold for the team
- You are recognized as a trusted leader by your AEs and a reliable, high-accountability partner by the broader Revenue leadership team
Requirements
- At least 5 years' experience managing a direct/outbound sales team
- Strong track record of coaching, developing and training high-performing salespeople
- A hands-on leader who is still comfortable getting involved in the sales process
- 6+ years of proven B2B sales experience, with a strong track record of managing complex, high-value enterprise deals and long sales cycles across senior stakeholder groups
- Strong payments/fintech knowledge and commercial understanding
- High emotional intelligence and empathy
- Disciplined, proactive and organised, with strong CRM discipline and a structured approach to pipeline management, forecasting, and performance reporting
- Strong communicator who is confident, credible and well-presented, able to engage finance leaders and senior decision-makers (CFO, FD, Treasurer, Head of Finance) with clarity and commercial credibility
- Commercially sharp, with strong business acumen and the ability to prioritise opportunities based on value, urgency, and strategic fit
- High agency and a bias for action — you bring solutions, build momentum, and operate effectively in a fast-moving, scaling environment
- Tech-savvy and confident using modern sales tools and CRM systems
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.
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