Our client is seeking a highly experienced and visionary Senior Media Strategist to lead their media planning and execution from a remote capacity. You will be responsible for developing innovative media strategies that maximize brand reach and impact across all relevant channels, with a strong focus on digital and emerging platforms. This role requires a deep understanding of media consumption trends, analytical prowess, and the ability to translate business objectives into effective media plans. You will guide the media buying process, collaborate with creative teams, and continuously optimize campaigns for performance, playing a key role in shaping the company's overall marketing and communication success from anywhere.
Key Responsibilities
Develop comprehensive media strategies aligned with marketing objectives and target audience insights.
Identify and evaluate new media opportunities, platforms, and technologies.
Oversee media planning, buying, and execution across digital and traditional channels.
Analyze campaign performance data and provide actionable recommendations for optimization.
Collaborate with internal teams and external agencies to ensure seamless campaign execution.
Stay abreast of industry trends and competitive media activities.
Requirements
Bachelor's or Master's degree in Marketing, Advertising, Communications, or a related field.
7+ years of experience in media strategy, planning, and buying, with a significant focus on digital media.
Proven track record of developing successful integrated media campaigns.
Strong analytical skills with expertise in media performance metrics and reporting tools.
Excellent understanding of the media landscape, including digital, social, broadcast, and print.
Exceptional communication, presentation, and negotiation skills, ideally demonstrated in a remote context.
Benefits
Highly competitive salary and comprehensive benefits package.
Fully remote work arrangement with flexible hours.
Significant budget for professional development and industry events.
Opportunity to shape the media strategy for a growing brand.
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