Paid Media Performance Manager – DTC Growth (Hybrid, London)
Location: London (Hybrid: 3 days in office, 2 WFH)
I am delighted to be partnering with a fantastic D2C Health and Wellness brand, who are looking for a Performance / Growth Marketing Manager to take ownership of performance across Meta, TikTok, and Google Ads . This role will be working closely with creatives, developers, and brand teams. It is part media buying, part strategy, and part CRO / attribution science, perfect for someone curious, analytical, and creatively-driven.
You’ll report directly to the Founder and be responsible for driving DTC growth , optimising funnels, and scaling campaigns profitably for a fast-growing brand.
What You’ll Do
- Run paid campaigns across Meta, TikTok, and Google , managing budgets, optimising performance, and scaling winners.
- Analyse creative performance and collaborate with designers and copywriters to generate scroll‑stopping content.
- Lead landing page A/B tests and CRO experiments to improve conversion rates.
- Refine attribution models, track CAC/LTV, and provide actionable insights for multi‑channel performance.
- Identify new growth opportunities and expand campaigns efficiently.
- Collaborate closely with internal teams to support agile creative testing and rapid iteration.
Who You Are
- 3+ years of Performance Marketing / Performance Creative experience, ideally in‑house for a subscription DTC brand.
- Proven track record managing sizeable paid social budgets (£100k+ monthly) .
- Deep expertise in Meta & TikTok Ads ; comfortable with Google Ads (Search, Performance Max, Shopping).
- Skilled at spotting leaky funnels and improving conversion rates.
- Experienced in CRO tools such as VWO, Google Optimize, Shoplift, or similar.
- Passionate about e-commerce and scaling B2C brands.
- Strong understanding of attribution, LTV, and performance metrics.
What You’ll Get
- A pivotal role in a fast‑growing DTC brand .
- Direct collaboration with the Founder.
- Freedom to test, learn, and scale campaigns quickly.
- Competitive salary + 2 performance‑based bonuses .
- Flexible hybrid working.
- Regular team lunches, dinners, and social activities.
- A supportive, creative, and high‑performing team.
Apply today and I will reach out to you ASAP if you match the criteria above!
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Marketing and Advertising
Industries: Marketing Services, Advertising Services, and Business Consulting and Services
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