Marketing Measurement Lead — MMM, MTA & ROI

London Source: WhatJobs
£70,000–£110,000

Urban Outfitters Europe is seeking a data-driven Marketing Analytics Lead to own measurement frameworks across paid, organic, and social channels in Europe. You will build MMM/MTA models and translate insights into budget recommendations for brand and performance.

Reporting to senior stakeholders, you will drive ROI by optimizing spend, conducting incrementality tests, and ensuring privacy-compliant, future-proof measurement in a dynamic retail environment.

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Full job description from WhatJobs. Apply for this role →

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