Salesforce Marketing Cloud Senior Consultant

Salesforce Marketing Cloud Senior Consultant

• Presenting – prepare high-quality client presentations and co-facilitate requirement-gathering sessions, particularly those focused on Marketing Strategy and Marketing Cloud capabilities
• Requirements gathering
• Understand AS-IS process flows and work with key client stakeholders to elicit TO-BE processes across Marketing Cloud, Data Cloud, and Core Cloud
• Gather, challenge, and simplify client requirements to align to Salesforce Marketing Cloud & Data Cloud best practices
• Translate requirements into user stories and acceptance criteria, working with the Functional Lead to deliver scalable, best-practice Marketing Cloud and Salesforce solutions
• Own the Salesforce Marketing Cloud / Data Cloud functional design on small to medium projects, including identity resolution, segmentation, journey flows and activation patterns
• Work with the client, delivery and technical colleagues to refine requirements and design cross-cloud solutions that leverage Marketing Cloud Next
• Configuration
• Take responsibility for complex configuration of Marketing Cloud Next & Salesforce Data Cloud in alignment with solution design documents, delegating configuration where appropriate
• Estimate and plan configuration and build work on small to medium projects
• Testing – Support internal testing, data validation, cross-cloud activation testing, and client UAT
• Training – Run workshops to train clients, Administrators and Marketing teams on Marketing Cloud & Data Cloud, and activation use cases
• Client relationship – Engage with stakeholders to analyse business processes, functional requirements and cross-cloud data dependencies
• Mentoring – Help develop junior colleagues through shadowing and capability uplift
• Growth –Support pre-sales with identifying future Marketing Cloud, Data Cloud, Core Cloud opportunities
• Travel –A willingness to travel as and when required

Technical Skills:

• 3+ years Salesforce Marketing Cloud Next, Marketing Cloud Account Engagement with experience in marketing strategy, journeys and execution
• 4+ years Salesforce project delivery experience end-to-end, with strong organisational skills and experience working across multiple Salesforce clouds
• Degree educated or strong experience within the Salesforce implementation environment

Business Skills:

• Passionate about Salesforce Marketing Cloud, AI/Agentforce, Data Cloud
• Communication – Excellent communication and interpersonal skills, with the ability to confidently facilitate workshops and articulate marketing cloud, cross-cloud and Data Cloud concepts clearly to technical and non-technical audiences
• Teamwork/Collaboration – Strong team orientation, with experience supporting and upskilling less experienced team members
• Presentation Skills – Ability to share Marketing Cloud, Data Cloud and Core Cloud expertise with audiences of all levels
• Problem Solving – Excellent ability to anticipate problems, identify solutions and simplify complex data scenarios
• Adaptable – Ability to adopt a flexible work style in changing circumstances and shift priorities when necessary

iMMERSIVE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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