Senior Brand Strategist (URGENT START)

Job ref.: SM: 50977. Senior Brand Strategist FTC, 3–6 months · Monthly retainerStarting with 1-2 weeks

Description

Role requires a Senior Brand Strategist at the very top of their game, with a proven track record developing world-class brand positioning for luxury destinations, deep cultural fluency across Asian markets, an intuitive understanding of the UHNW world, and the writing ability to articulate ideas with the same precision and elegance they are conceived with.

Our client is a culturally driven creative studio working on one of the most significant hospitality briefs in the world right now. A destination of extraordinary ambition, conceived for the most discerning audience imaginable, in one of the most culturally rich and competitive luxury markets on earth. The brief spans luxury hospitality, entertainment, wellness, lifestyle, gaming, and private members club-level experience.

But the ambition goes far beyond a destination. They are not looking for a campaign. They are not looking for a launch moment. They are looking for someone to build a brand with the kind of depth, coherence, and cultural weight that earns a permanent place in the world. The kind of brand that becomes a reference point. That people know before they have ever visited. That carries meaning across every touchpoint, every channel, every experience, and every generation of guest. Not a hotel that opens. An institution that endures.

Cultural intelligence is at the heart of this brief. The right person brings genuine, lived understanding of Asian luxury culture, how it is shaped, what it values, and how it differs from Western conventions of exclusivity and service. They know how to build a brand that earns the trust and desire of a UHNW audience, not through assumption but through knowledge.

The strategic foundation has to be that strong. And so does the person who builds it.

Responsibilities:

• Lead brand strategy for a world-class luxury destination from positioning through to brand experience
• Synthesise existing strategy, customer insight, and product thinking into a clear and compelling narrative
• Develop a genuinely distinctive positioning for a UHNW audience rooted in deep cultural intelligence
• Create strategic provocations and brand ideas that unlock and inspire creative and design development
• Think through how the brand comes to life across experience, service, spaces, rituals, and the guest journey
• Maintain a strong strategic through-line from positioning to brand idea to creative concept to brand experience
• Write across strategy documents, brand narratives, and creative briefs with confidence and genuine craft
• Work closely and collaboratively alongside creative and design teams throughout

Experience:

• Proven senior brand strategy experience within luxury hospitality, destination, or experience-led environments at the very highest level
• Deep cultural knowledge of and hands-on experience working within Asian luxury markets
• Direct experience working with or for UHNW audiences, understanding instinctively what moves them
• A natural writer, someone for whom language flows with ease and ideas find their form instinctively, strategy and copy arriving as one rather than two separate acts
• The creative and commercial vision to build not just a brand but an institution
• Conceptually fearless, culturally immersed, and quietly exceptional
• Someone who has held a brief of this weight before and knows exactly how to carry it

We review each application daily, only suitable candidates will be contacted.

Equality of opportunities, fairness and kindness are at the heart of what we do at Peas. We pride ourselves on recruiting Talents on the sole merit of their skills and ambition, irrespective of their background, identity, and disabilities. Everyone is encouraged to apply.

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